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Results From Traffic Campaigns?

Jon Loomer

This wasn’t a small sample size either. Nope, his results were supported by third-party tracking software and real-world data. But, I heard from someone in my community with a story that is an exception. His traffic campaign actually generated a high number of purchases and an amazing ROAS. His Ads Manager reporting stands up.

Campaign 140
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What’s your social media marketing budget?

Sherrilynne Starkie

Do they have all the social media software and tools they need to do the job? Also, you need to factor in supplementary training, software license fees and other operational costs associated with marketing campaigns. Here’s a sample budgeting matrix to help guide your thinking: Need help in setting your social media marketing budget?

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Software engineering personalities: the Teslas and the Edisons

Sprout Social

We’ve found many software engineers, regardless of background, fall into one of the two personality profiles. A Tesla may prefer to deliver a diagram or design document, while an Edison may deliver a prototype or code samples. Don’t mandate deliverables: Agile Spikes (investigation stories) do not have mandated deliverables.

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

It’s helpful if you use UTM parameters with your ad links so that you can double check results in GA4 or another reporting software. A Note on Small Sample Sizes And finally, it’s important to drop the reminder that sample size matters. You’re not going to get that with small sample sizes.

Report 173
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Entrepreneurs: Software and Apps I Use

Jon Loomer

My approach to paying for software is much different these days. Memberium: When I created my first membership site, it was hosted on Customer Hub, software created by Infusionsoft. Make sure you pick the right membership software in the beginning. It integrates with dozens of software. And that may be where you are, too.

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 129
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Sample code: utm_source=facebook. Sample code: utm_medium=paid_social. Sample code: utm_campaign=summer_sale. Sample code: utm_term=social_media. Sample code: utm_content=video_ad. So, using all the sample codes above, the link with UTM parameters would be: [link]. UTM code: utm_source. Campaign medium.