Koka Sexton

DECEMBER 28, 2012

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. Up to recently my mission was to do this through social media. The ROI of Social Media.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Sprout Social

JANUARY 9, 2017

For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels.

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. And, you need to start unifying your content strategy across all channels.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

JUNE 10, 2012

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. A Magnifying Glass for Social Media Behavior.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. I’ve worked with this team before on the Social Media Success Summit earlier this year. It will change the way you think about Facebook for business.

Facebook 122

Facebook Social CRM Consultant MySpace 122

agora pulse

OCTOBER 26, 2020

Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media scheduling tool for your team. The Top 10 Social Media Management Tools. Ready to discover the best social media management app for your organization?

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up. RSS subscriptions are up.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 11, 2010

(iphone photo by merfam ) More from Convince and Convert Social Media is the Servant of Strategy Not the Master The Wisdom of Social Media X-Rays Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) WordPress (..)

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 17, 2010

(cartoon by Dewald ) More from Convince and Convert 7 Reasons Not to Put All Your Eggs in the Twitter Basket Why Twitter Needs Its Bottom Spanked Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) How to SEO your (..)

Twitter 126

Twitter Metrics Social CRM Consultant 126

Visually SM

JULY 27, 2020

Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market. Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

FEBRUARY 24, 2010

You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Who do they tell if an opportunity occurs? How much can you say? What can your employees do in terms of being “ accidental marketers &# for the brand?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 10, 2010

link] ethan Hi Josh, Great feedback will share with the team. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, it’s widely disparate content usage across social outposts that’s the real mystery.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 4, 2010

(photo by Teriyaki Tofu ) More from Convince and Convert 7 Critical Elements of Your Social Media Strategy Is Your Social Strategy Proactive or Reactive How to calculate your PPC budget and success Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) How to SEO your (..)

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 123

Consultant Metrics Social Media Social CRM 123

agora pulse

APRIL 7, 2020

Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media management tool for your team. Ready to find out which social media management app works best for your organization’s needs? Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

AUGUST 11, 2010

Want to cheer for a historically mediocre college football team. In fact, Bill Oliver is the manager of my son's hockey team, so we'll be there for certain. I think they have the pre-season #1 college basketball team. And uh, “mediocre football team&# -is being kind. No idea what a Hoosier is. Safe travels.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JULY 20, 2010

looking to learn more and share my knowledge with the team here. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. I actually work at Vertical Measures! Just getting into content strategy myself as an Internet marketing specialist.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

MARCH 10, 2010

Joseph Jaffe Scott Monty Jason Falls BL Ochman Ann Handley Mack Collier David Alston Todd Defren Beth Harte Lee Odden Shannon Paul David Armano Amber Naslund CC Chapman Valeria Maltoni Beth Kanter Danny Brown Spike Jones Olivier Blanchard Gary Vaynerchuk Dave Fleet Diane Hassen Dan Zarrella Trey Pennington Please let me know what you think of the book! (..)

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team.

Social Media 122

Social Media Strategy Social CRM MySpace 122

agora pulse

OCTOBER 28, 2020

Because my agency manages several social media profiles and depends on team collaboration, I find that using a single dashboard is more efficient and helps eliminate mistakes. Read on to discover how a social media dashboard can help your team do more, from scheduling and engagement to listening and reporting. Social CRM.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Convince & Convert

APRIL 12, 2012

Jay : One of the things that’s always been fascinating to me about social listening and social CRM in the hotel business is most people’s interaction with hotels takes place in the evening hours. Be social, don’t do social, and helping first and selling second , all those things that I say all the time.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

MAY 25, 2010

This is a very helpful post — I am passing along to my leadership team. This is a very helpful post — I am passing along to my leadership team. Sandi McCann Jay — this is great. I first heard you on Marketing Profs — very impressed with your authentic teaching style. link] Abbie S.

Marketing 124

Marketing Social CRM Conference Social Media 124

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? .

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

JUNE 7, 2010

Whether or not the employee guesses the correct identification, the bio of the team member is shown, building familiarity in the ranks. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself?

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Policies Consultant Social CRM 155

Hootsuite

SEPTEMBER 16, 2022

And by creating extra time in the content creation workflow, social media tools actually help with a lot more than scheduling. Social media scheduling tools provide a workflow that allows teams to work together more effectively. This can be especially important for large teams or organizations in regulated industries.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 3, 2010

I'm working with a Fortune 250 company right now on their social media strategy and I feel like I'm trying to make these points over and over and over with various senior management teams. You just did so very succinctly and sounded so much better than I do. I may steal this.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 13, 2010

At one game, a very emotional night for the team, we found out just before the game that one of our teammates had been diagnosed with a tumor and was to lose his leg. Man Up: In another game, we we're playing Shaker High who happened to have Sam Perkins (UNC & Dallas Mavs) on their team. Perkins scored 15 in the quarter.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JUNE 3, 2010

Why do Cleveland teams get involved in ridic. games, btw? RT @jaybaer What BP can learn from Jim Joyce [link] [link] Tricia Smith RT @inspiredmag: What BP Can Learn from Umpire Jim Joyce [link] [link] Carlin RT @inspiredmag: What BP Can Learn from Umpire Jim Joyce [link] [link] Steve Dreiseszun TRUE!

Social Media 157

Social Media Strategy Consultant Social CRM 157