Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

APRIL 9, 2024

I replied, “Can you give me an idea of how involved the C-suite is with the social team?” In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility.

Team 89

Team Meeting Report Social Media 89

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Team Hubspot Marketing SMS 107

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. What are the criteria for lead scoring?

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Yet, influencer marketing is so much more than teaming up with an influencer, sealing a deal, and promoting your brand. Proving the ROI of individual influencers is a big challenge for 84% of marketers.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

APRIL 29, 2024

But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. Intent Data that includes social media activity and engagement of your leads will be more precise and helpful to your sales team. What is social intent data?

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Data Social Media ROI B2B 62

Socialmedia.biz

FEBRUARY 24, 2019

Why should you go beyond the conventional ROI metrics of success? According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI. As social media continues to unfold and evolve, it’s important to create a culture of marketing that’s not based on ROI alone.

ROI 132

ROI Social Media Airlines Proposal 132

Social Media Today

JULY 7, 2018

By following these five steps for how to measure social media ROI, you and your team can ensure your efforts are making an impact.

ROI 160

ROI Social Media Team How To 160

Sprout Social

MAY 25, 2022

Our Salesforce integration empowers your social, sales and support teams alike. Giving the sales team relevant content to engage target buyers (23%). With all of the above on hand, your team can approach leads and customers with a much-needed sense of confidence. Align your marketing, sales and support teams.

Team 108

Team B2B Platform Analytics 108

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

Pam Moore

NOVEMBER 14, 2017

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI! Why you must be patient in achieving results and ROI.

ROI 164

ROI Social Media How To Marketing 164

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

Rebekah Radice

DECEMBER 10, 2018

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more dynamic and exciting time to lead a marketing team.

Team 99

Team How To Marketing Atlassian 99

Audiense

FEBRUARY 15, 2018

From marketing managers to senior executives increasing your ROI is a common goal shared by all. On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc.

ROI 74

ROI Data Cost Influencer 74

Oktopost

FEBRUARY 12, 2024

Additionally, this season will also explore techniques for engaging sales teams in social selling, how you can prove the ROI of social initiatives, and the impact of AI on marketing and how it can be used to a marketer’s advantage.

Hosting 131

Hosting Meeting B2B Apple 131

Buzz Marketing for Technology

JULY 6, 2011

I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back. So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Now that’s a real ROI in Social Media!

ROI 208

ROI Social Media Crowdsourcing Data 208

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

The Realtime Report

APRIL 13, 2023

My team helps SMB owners set realistic expectations and target the channels that will generate sales for them.” More than dollars spent, businesses that track marketing return on investment (ROI) outperform those that don’t. It’s easy to do; owners receive regular promotions from various platforms with offers and promises.

Marketing 172

Marketing ROI Small Business Yahoo 172

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Top 10 AI Marketing Strategies You Need to Know AI Can Increase Marketing Efficiency and Productivity AI can automate repetitive tasks, freeing up time for your team to focus on higher-value initiatives. Don't wait!

Strategy 78

Strategy Marketing Analysis ROI 78

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? That said, newer social advertisers and smaller social teams will probably focus more on boosted posts. What’s a boosted post?

LinkedIn 108

LinkedIn Instagram Tips HootSuite 108

Pixlee

MARCH 5, 2020

You already know why you need a solution, but you need to make the case for your team. Start with understanding the goals that are critical to your team and how your team measures success. Can you measure ROI from the platform? Reach out to the Pixlee team to get a custom demo. Show Relevant Examples of Success.

Team 62

Team UGC Content How To 62

Convince & Convert

MARCH 4, 2016

It’s a field so important, it’s spread across all teams within an organization. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Focused KPIs. Integrated CRM. Proven Technology.

ROI 60

ROI Statistics Software Metrics 60

Oktopost

SEPTEMBER 21, 2023

However, since social selling is a relatively new concept, few sales teams manage to get it right. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Convince & Convert

MAY 9, 2024

Dedicated training and weekly hours for team members who are a part of the show. In our case, we utilize the amazing Content10X team for this. The important part is taking time to think through what the right set-up is for your team, and being flexible enough to adjust over time. Our way is not going to fit everyone.

Brands 107

Brands Apple Cost Advertising 107

Meltwater

JUNE 9, 2018

Picture a world where everyone on your team has the information they need to be successful. Everyone has clear goals—and set timeframes for achieving them. They all track key performance… Read More >>>.

ROI 119

ROI How To Team 119

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 129

Marketing How To Sample Samples 129

Oktopost

MARCH 26, 2024

Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team. How are people responding to a campaign?

Strategy 120

Strategy Brands UGC Marketing 120

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Within Google Analytics, social teams can visualize web sessions attributed to specific social channels, providing a clear day-by-day breakdown.

Metrics 98

Metrics Influencer Marketing Survey 98

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Get the templates 16.

Template 107

Template Templates Social Media RFP 107

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Extract and share actionable insights with other teams. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? So what should NBA teams be doing on Twitter and Facebook?

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Team Twitter Facebook Press Release 179