Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI.

ROI 62

ROI Social Media Marketing Curation 62

Oktopost

APRIL 29, 2024

Whether we’re using it for brand awareness, social selling, employee advocacy, or all of the above, most organizations recognize that being strategic and active on social media is an absolute must if you want to be a well-respected brand in 2024. How can you leverage social intent data from your brand’s social media program?

Data 62

Data Social Media ROI B2B 62

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 106

Team Hubspot Marketing SMS 106

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Marketing teams depend on an ecosystem of tools everyday. Q: How do your social team and customer care team collaborate today?

Social Media Management 118

Social Media Management Social Media Platform Review 118

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Efficient time-management skills.

Social Media Management 96

Social Media Management Social Media Brands Content 96

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 97

Social Media Social Media Management Sentiment Collaboration 97

agora pulse

JUNE 7, 2016

The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence.

Social Media Management 60

Social Media Management Team Social Media Notification 60

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Our Salesforce integration empowers your social, sales and support teams alike. That’s a win-win-win! The good news?

Team 107

Team B2B Platform Analytics 107

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Get the template 14.

Template 105

Template Templates Social Media RFP 105

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different.

ROI 108

ROI CPC eBook URL 108

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Purchase or develop an in-house tool to automate processes such as email responses, customer updates, product surveys and ROI measurement. –Sean.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

Campaign 138

Campaign Social Media Social Media Management Team 138

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 127

Marketing How To Sample Samples 127

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. What Are the Most Important Social Media Metrics? How Do I Report Social Media Analytics?

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What should you look for in a good social media collaboration tool? Team communication Social media isn’t a solo activity. Try Hootsuite Inbox 2.0

Collaboration 88

Collaboration Tools Social Media HootSuite 88

Convince & Convert

MARCH 4, 2016

It’s a field so important, it’s spread across all teams within an organization. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Focused KPIs. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training.

Training 114

Training Course Resources Social Media 114

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. Not great for larger teams.

Review 78

Review Social Media Management Price Collaboration 78

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Proactive Report

JULY 17, 2012

Having a skilled in-house social media manager can be a key factor, especially in a company that does not have the budget to pay an agency either a retainer, or use them to effectively run their online messaging models and communications. One of the secrets to social media success is the quality of your content.

Social Media Management 89

Social Media Management Social Media Yahoo Training 89

Buffer Social

NOVEMBER 20, 2016

We had the privilege of speaking with entreprenuer and social media expert, Neil Patel , about specific ways marketers and businesses can incorporate social media as a viable and integral part of their sales funnel. How marketers can tie social media into key business results. Google Play.

ROI 96

ROI Social Media How To Authentication 96

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. ‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them.

Metrics 96

Metrics Influencer Marketing Survey 96

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. Not great for larger teams.

Review 70

Review Social Media Management Price Collaboration 70

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Second problem solved is clearing away the noise of data and providing a clear view of the ROI from social media marketing. Dash This .

Report 128

Report Social Media Tools ROI 128

Oktopost

OCTOBER 28, 2021

But with so much competition targeting your prospects on these platforms, your sales team has their work cut out for them. . To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 145

Tools B2B Price ROI 145

Sprout Social

MARCH 20, 2023

Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment. more engaging than long-form video (The Sprout Social Index™). And those stacked engagements mean that social algorithms will notice, and push, your content. Not exactly a dream combination.

Buy 114

Buy Video How To Template 114

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Buffer Social

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The Tempt team. Do you have any favorite features?

Marketing 79

Marketing Social Media Management Analytics Report 79

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. This data-driven approach allows you to allocate your resources more effectively, focusing on strategies and tactics that have proven to deliver a high Marketing ROI.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

APRIL 10, 2019

Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Unfortunately, there can be a great deal of overlap when it comes to tracking lead sources, especially where social media is concerned.

Conversation 100

Conversation Social Media ROI B2B 100