Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 103

Team Hubspot Marketing SMS 103

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Let’s dive in quickly and put an end to your social media woes once and for all.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

agora pulse

JANUARY 21, 2020

Our social media management tool allows you to publish, engage, and report on social media from one easy-to-use dashboard. And there are so many constant changes in how teams and agencies manage social media that we always strive to help them work efficiently and produce great results.

Social Media Management 98

Social Media Management Social Media Tools Geotagging 98

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Social Media Strategies Summit

AUGUST 17, 2023

Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals.

Metrics 130

Metrics Social Media Sentiment ROI 130

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 107

Analytics Sentiment Analysis Patterns 107

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. What Are the Most Important Social Media Metrics? How Do I Report Social Media Analytics?

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Sprout Social

SEPTEMBER 9, 2020

Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. The Social Media Manager. For instance….

Organization 117

Organization Sentiment Social Media Management Analysis 117

Keyhole.co

DECEMBER 12, 2023

With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach. The tool crawls the web and digs out every mention of your brand across social media platforms, forums, blogs, and other media.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 124

Marketing How To Sample Samples 124

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

DECEMBER 18, 2023

Keyhole First up is Keyhole , a real-time social media management tool that keeps you on top of every little detail of your online presence. One of the best Rival IQ alternatives , our platform goes beyond the vanity metrics and keeps your approach ROI-driven — we may be biased but for good reasons!

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. ‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them.

Metrics 93

Metrics Influencer Marketing Survey 93

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Sprout Social Another popular name among Mention alternatives is Sprout Social.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Step 1: Get started

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. You can also use this information to test messaging and measure ROI. Once you’ve set up your streams for social monitoring, you can share them with your team, so everyone can access the same information.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

MAY 30, 2023

Social media listening is a key part of leveraging your social media channels for maximum ROI, and being able to action those findings by posting content that is relevant to social conversations at the drop of a hat will be of major benefit to you.

Publishing 84

Publishing Social Media Film B2B 84

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Have a long management journey of starting on the front lines and working yourself up to head of HR? By measuring your brand sentiment automagically with Hootsuite Insights , for example. Simply: we trust them more.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MAY 3, 2023

Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan. Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. You won’t have all the answers.

ROI 90

ROI Cost B2B Organization 90

Keyhole.co

MARCH 16, 2023

Another good social listening practice is to have your social media team collaborate with relevant departments in your organization to provide accurate information. Have relevant departments go all in Social media is clearly not a secondary channel for marketing anymore, it’s the main channel today.

Fashion 98

Fashion Sentiment Collaboration Policies 98

agora pulse

JUNE 13, 2020

Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

Analytics 204

Analytics Tools Twitter Hashtag 204

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

FEBRUARY 5, 2024

Social media managers often dread the part of their job that has to do with tracking data and building reports. Solving it can help you improve your overall results over time and prove the value of your work to your boss and larger team. . #1 Analytics Tool for Growth Beautiful reports. Clear data.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

DECEMBER 14, 2023

It also lets you get an insight into what they think of your social media campaigns and adjust your approach according to changing trends. It offers real-time social media analytics and management features. In short, it’s an all-in-one platform for keeping your social media marketing ROI-driven.

Price 52

Price Hashtag Metrics Analytics 52

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

NOVEMBER 2, 2022

Social media management has evolved to an extent where you need tools to automate mundane tasks such as scheduling, planning campaigns, competitor monitoring, managing analytics in real time, and so forth. . Instead, a social media management tool tracks everything over a single dashboard.

Brands 52

Brands HootSuite Social Media Management Price 52

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 86

Tools Sentiment How To Team 86

Keyhole.co

AUGUST 27, 2021

There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the reporting tools you need—with even better ROI for your business. Here are the top 8 alternatives to Talkwalker: Keyhole Sprout Social Brand24 Mention Meltwater Falcon.io Zoho Social NUVI.

Sentiment 52

Sentiment Price Collaboration Analysis 52

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis.

Industry 52

Industry News Google Brands 52

Keyhole.co

DECEMBER 13, 2022

Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. One of the notable social media management tools that help you streamline your social media strategy over a single interface is Agorapulse. .

Social Media Management 52

Social Media Management Price Hashtag Analytics 52

Keyhole.co

MAY 2, 2023

I bet you will agree that tracking multiple campaigns on different social media platforms is tough. Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Not to mention that automated marketing reports assist our marketing and sales teams in connecting more effectively.

Analytics 52

Analytics Report Social Media Tools 52