Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. .” Social media managers live and breathe social.

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Content sourcing: Collecting or creating the visual assets and resources for your posts.

Template 134

Template Templates Social Media Tips 134

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Sprout Social Another popular name among Mention alternatives is Sprout Social.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Learn more about how Oktopost’s B2B social media management platform can help your team generate demand for your brand.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

JANUARY 10, 2024

Training and team enablement Set your customer service team up for success by providing them with training and resources to do their best work. Create training materials that cover the fundamentals of complaint management and outline company policies and procedures.

Reputation 106

Reputation System Brands Knowledge Base 106

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Use social media to understand exactly who your audience are, and what they want. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

FEBRUARY 15, 2024

If you want to increase engagement, it’s best to move your resources to the channels your audience frequents. Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Tracking metrics enables you to adjust your social media strategy to increase audience engagement.

Engagement 106

Engagement Tips Loyalty Metrics 106

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources. When you start to plan social media posts, you start to get tactical.

ROI 62

ROI Social Media Marketing Curation 62

agora pulse

JUNE 13, 2020

Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Begin by evaluating the leads generated with existing resources and engage your team to identify what is required to double their output.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights.

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. They show up for us, so creating content that brings value to them is key in building a strong, community-focused social strategy.

Communities 87

Communities Products Company Strategy 87

Convince & Convert

NOVEMBER 16, 2023

Leveraging Data and Feedback In today’s social media world, immediate user feedback and data are invaluable. ‘X’ showed how overlooking this resource can be a pitfall. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Defining the possibilities of social.

Marketing 113

Marketing Team Social Media Skills 113

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

MAY 8, 2023

Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? News travels quickly, and the best times to post on TikTok for the media and entertainment industry are Mondays at 8 a.m., Fridays at 9 a.m.,

Tourism 109

Tourism Travel Education Engagement 109

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: Custom. Reputation. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Managing this, and making it scalable, is dependent on your social media management platform.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

OCTOBER 31, 2023

For example, to train a human resource team, a prompt would read: Pretend this is a job interview and I am interviewing a candidate for the role of a social media manager. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user.

Tools 100

Tools How To Sentiment Training 100

Sprout Social

MARCH 26, 2019

Depending on how your social media listening is set up, you may find it easier to create and maintain than other research methods. Demographic data is easily available to social media managers already and Twitter advanced search techniques can be executed in minutes. Result : brand sentiment, customer sentiment.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

NOVEMBER 6, 2020

Sprout Social helps power that effort with our Glassdoor integration. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. Let’s say you’ve recently changed your work from home policy. Share feedback across departments.

Review 97

Review FAQ Construction Metadata 97

Sprout Social

JUNE 23, 2021

Don’t let your initial investment of time, resources, and relationship-building go to waste. Invest in your onboarding process and customer resources. ” Doing so today requires a combination of resources. Social listening tools like Sprout give you a detailed look at customer sentiment.

Strategy 126

Strategy Policies Resources Loyalty 126

Harp Interactive

AUGUST 3, 2010

Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. What tools do you use for social media management? Based on your business you should be assigned appropriate resources. What kind of reporting will you provide?

Questions 313

Questions Company Social Media Real Estate 313

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Influencer marketing tools can help you focus your energy and resources where they matter.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

JULY 25, 2023

This document covers how your corporate accounts should be managed as well as acceptable use for your employees, both professionally and personally. A social media policy will keep everyone at your law firm operating above board online. It should outline risks and pitfalls and provide resources for proper usage and compliance.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 125

How To Social Media Management Metrics Team 125