Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Here are the five things you need to know about streamlining your social media strategy. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

DECEMBER 13, 2023

Keyhole is a Mention alternative offering end-to-end social media management packages. Key features: Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time. Sprout Social Another popular name among Mention alternatives is Sprout Social.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Training and team enablement Set your customer service team up for success by providing them with training and resources to do their best work.

Reputation 106

Reputation System Brands Knowledge Base 106

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Content sourcing: Collecting or creating the visual assets and resources for your posts.

Template 134

Template Templates Social Media Tips 134

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. .” Social media managers live and breathe social.

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Influencer marketing tools for social listening. Stay on top of trends. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: Starts at $79 per month.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources. When you start to plan social media posts, you start to get tactical.

ROI 62

ROI Social Media Marketing Curation 62

Convince & Convert

NOVEMBER 16, 2023

Execution is Key In marketing, we often face sudden shifts like those with Threads, ChatGPT, and Google Analytics 4. Leveraging Data and Feedback In today’s social media world, immediate user feedback and data are invaluable. ‘X’ showed how overlooking this resource can be a pitfall.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

JANUARY 24, 2022

Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Sprout Social

FEBRUARY 8, 2021

Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. With Premium Analytics, you can also filter by tag on the Post Performance Report, adding even more context to your published content. Sentiment (Positive and Negative Mentions). Custom Reports (e.g.

Report 131

Report Social Media Metrics Team 131

Sprout Social

MAY 8, 2023

Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? News travels quickly, and the best times to post on TikTok for the media and entertainment industry are Mondays at 8 a.m., Fridays at 9 a.m.,

Tourism 109

Tourism Travel Education Engagement 109

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Managing this, and making it scalable, is dependent on your social media management platform.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

JUNE 26, 2023

But, with the right buy-in from the beginning, the right management tools to streamline social media advocacy and reduce risk, and plenty of creativity, employee advocacy on social media can yield an incredible return on an investment that doesn’t drain your team’s limited resources each week.

Social Media 62

Social Media How To Reputation Analytics 62

Sprout Social

JULY 30, 2019

Consider these as the basic metrics to build your approach to social media analytics around. What are social media metrics and why should you track them? How to Mine Your Social Media Data for a Better ROI. 11 of the best social media analytics tools for brands. Related Articles.

Metrics 108

Metrics Social Media Analytics Report 108

Sprout Social

NOVEMBER 26, 2019

Or equally as unnerving: when you’re asked what it is you do all day as a social media manager, and you have to dispel the myth that it’s all sunshine and Instagram Stories. And you’re going to hear a lot of assumptions about what it is people think you do in your role as social media manager.

Data 68

Data Social Media Management Conversation Sentiment 68

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 83

Analytics Social Media HootSuite Metrics 83

agora pulse

MAY 4, 2016

So if your resources are more limited, you can focus your time targeting the most valuable people. In fact, their Instagram Analytics covers the full spectrum with a patent-pending ColorTracking analysis. and what the user sentiment is. What type of hashtags do you need to better manage? Need to share data with a client?

Hashtag 156

Hashtag Tools Tourism Hotels 156

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Talkwalker SM

APRIL 26, 2016

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience.

UGC 60

UGC Sentiment Exercises Issues 60

Oktopost

JULY 13, 2023

What’s more, due to the number of avenues that social media allows businesses to explore, 73% of them say that it has been either “effective” or “ very effective” – emphasis on the “ very ”! A thriving social media presence doesn’t depend on a massive marketing team. The downside?

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Socialmedia.biz

JULY 23, 2017

This sentiment can help promote a sense of cohesive culture and increase performance. These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Using this social media analytics tool to its full potential might take a while.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Socialmedia.biz

JULY 23, 2017

This sentiment can help promote a sense of cohesive culture and increase performance. These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Why do businesses need social media? After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). There are many things that social media can do for your business.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Data How To 52

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. We’ll cover how to use them most effectively to analyze and improve your social media results.

Analytics 145

Analytics Social Media Tools HootSuite 145