Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. This is what happened at Hudl.

Social Media 77

Social Media Sentiment Metrics Data 77

Sprout Social

OCTOBER 19, 2023

And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 137

Brand Monitoring Brands Sentiment Reputation 137

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses. Let’s dig deeper.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 23, 2024

as a reference to speculation that Swift might be announcing the release of her re-recorded album Reputation. Yet, despite inevitable customer service inquiries, the brand maintained a healthy 83% positive sentiment. Sign up to have the latest resources from the Insights blog sent to your inbox every week.

Report 103

Report Brands Library Sentiment 103

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing 124

Marketing How To Sample Samples 124

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 115

Reputation Review Sentiment Software 115

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

DECEMBER 13, 2023

Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. Key features: Sentiment analytics: You can organize social mentions based on whether they’re positive, negative, or neutral. Lack of sentiment analysis or hashtag tracking features.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Reputation. Pros: The interface is user-friendly.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

FEBRUARY 13, 2023

Creating quality content to expose your brand’s reputation also comes under social media marketing. How will you find the resources? When it comes to challenges, a few challenges include social execution, proving ROI, resourcing, and sourcing talents., Dig deeper to know more about sentiment. Resource evaluation 3.

Social Media 52

Social Media Strategy Marketing Metrics 52

Sprout Social

APRIL 22, 2021

For more than a century, Hilton has built its reputation on raising the standards of the guest experience. But as time went on, the challenge became (and still remains) the general sentiment toward travel. While Hilton used an actual customer survey to glean insights around travel sentiment, not every brand has similar resources.

Hotels 118

Hotels Strategy Travel Sentiment 118

Keyhole.co

OCTOBER 13, 2023

Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. When choosing a new job, the reputation of a company is often crucial for candidates. Social media is a great resource for promoting an employer brand.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

NOVEMBER 7, 2023

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. Use Keyhole’s sentiment analysis feature, a valuable tool for proactive reputation management.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 6, 2023

Analyze conversations around your brand and industry to identify trends and understand sentiment. Reputation management : If a customer posts about a negative experience, acknowledge the comment then address the issue. Choose based on your time and resources How much time can you commit for social media marketing and management?

Features 96

Features Social Media Curation Geotagging 96

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. For a social strategy to be successful, organizations will need a fully staffed social team with the resources to back them or they will miss a massive opportunity for their business.”.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. These tools allow you to get a more comprehensive view of your online presence and make data-driven decisions to improve your brand reputation and performance. Stay ahead of the game with the QuickTrends section.

Industry 52

Industry News Google Brands 52

Hootsuite

SEPTEMBER 28, 2020

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. By investing in resources that allow internal experts to empower your organization on social, you’ll see a return on your social investment faster.

Marketing 144

Marketing Committee Health Care Organization 144

Bill Hartzer

MAY 26, 2010

Some of the great things about this social media monitoring site is that it has tools that companies can use to automate their online reputation tracking system. Brands Eye – When it comes to protecting your reputation online, few sites can top Brands Eye. This information can be used to improve products and increase profits.

Cymfony 152

Cymfony Social Media Tools SM2 152

Waxing UnLyrical

DECEMBER 11, 2015

A3 If you’re measuring reputation or share of voice, tag manually (free!) or use software that tags sentiment &tracks competitors #measurepr. In addition the following tools and resources were mentioned: Cision. A3) You can extract data from Google & Excel if you have to – it’s about putting it into action.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Oktopost

JUNE 26, 2023

But, with the right buy-in from the beginning, the right management tools to streamline social media advocacy and reduce risk, and plenty of creativity, employee advocacy on social media can yield an incredible return on an investment that doesn’t drain your team’s limited resources each week.

Social Media 62

Social Media How To Reputation Analytics 62

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . During a brand, local or global crisis , social media managers play a vital role in leading their brand’s reputation and response. How can we be more human, more empathetic?

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Ignite Social Media

JANUARY 10, 2017

Responding to customer issues and questions in a timely manner can greatly improve the reputation and sentiment around your brand. Bookmark any websites you frequently use as resources or even send to customers. Be Efficient. This goes hand in hand with being timely in your responses. Be Helpful.

How To 60

How To Class Reputation Sentiment 60

Mindjumpers

FEBRUARY 17, 2011

According to Technorati , people spend more and more time and resources on maintaining blogs. Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. Girl power.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Keyhole.co

MAY 31, 2023

This can affect their social media strategy and the resources they have available to devote to it.Examine the type of content your competitors are posting on social media. Look at your competitors’ online reputation. Consider qualitative data, such as customer feedback and sentiment analysis.

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

MARCH 14, 2022

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. With this knowledge, go out into the world and see if your market shares the same or different sentiments. Inclusivity is becoming non-negotiable for consumers. Proctor & Gamble (P&G).

Campaign 105

Campaign Brands Communities Industry 105

Oktopost

MARCH 2, 2020

For example, having a solid online presence and positive brand sentiment are critical in recruiting manufacturing professionals. Events, industry magazines, and a good reputation have been your marketing strategy for years. You have a chance to capture leads without too much investment of resources. The answer is no.

B2B 136

B2B Marketing Construction Committee 136

Waxing UnLyrical

OCTOBER 17, 2011

Positive sentiment doubled. #1 While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? We categorized these messages based on sentiment (i.e. Share of Voice reached 55%. 200,000 YouTube views in one week.

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

JULY 11, 2012

However, I’m not necessarily going to go onto Twitter and ask, since my followers probably don’t live in my town, so would struggle to advise me of a reputable company near me. The trouble with legwork is that many companies and business owners don’t have the resources for that. But this could be a wake-up call for vendors.

Social Media 204

Social Media Issues Sentiment Banking 204

Sprout Social

MAY 26, 2020

That can help avoid a brand reputation nightmare, and even build trust. Staying on top of media trends this way keeps marketers at the forefront of customer sentiment and interest. Fortunately, automation and listening tools like the ones mentioned above reduce the time and resources necessary to generate worthwhile reporting.

Marketing 138

Marketing Class Skills Trends 138

Keyhole.co

JUNE 27, 2023

It allows users to track performance metrics and access educational resources. It gives you a central place to find: Essential metrics, Insights Learning resources to get to know your audience Track performance Improve your content strategy This all-in-one management tool allows users to enhance their presence and reach their goals.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Sprout Social

JULY 1, 2021

For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Having every element of your SEO approach working together is most effective, compared to devoting all your resources to one aspect. Keyword research is not limited to search engines.

B2B 117

B2B SEO Travel Hubspot 117

Sprout Social

AUGUST 17, 2022

Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. In advertising, brand safety refers to the measures that protect a brand from mishaps that might threaten its reputation. Host a roundtable to talk through these resources from the American Association of Advertising Agencies.

Reputation 109

Reputation Brands Guidelines Advertising 109

Sprout Social

JUNE 15, 2020

If you’d like to better understand how each social network is addressing GDPR, here are some quick resources and explanations: Facebook’s GDPR guidelines , detailing how Facebook uses in-product notifications, its privacy control center and internal documentation to remain GDPR-compliant (Instagram adheres to the same policies).

Social Media 130

Social Media Privacy Marketing Policies 130