Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : Will these tools ever truly benefit the small business?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Seek to answer questions like: Where do our customers currently encounter friction? These platforms are key to preparing your business for delivering personalized experiences on social.

Social Media 125

Social Media Sentiment Data Team 125

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition. An occasional interview with a corporate social media strategist.

Social CRM 275

Social CRM Overview RSS Social Media Management 275

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. Busy as usual!

Review 150

Review Social CRM Module Consultant 150

Dave Fleet

JULY 18, 2011

Companies like AT&T (rated highly for social support by Forrester ) and BlackBerry (disclosure: client) have been successful at developing highly active support forums where customers interact with and help each other. Your social media activities will naturally let you identify your most active users and your biggest fans.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Pixlee

NOVEMBER 21, 2017

Gain Visibility into Influencer Engagement Rates and Follower Counts using Social CRM. The ability to find and add influencers, as well as enable them to publish content for your brand within Pixlee’s Social CRM tool already provides tremendous value for many brands. Quickly Build Landing Pages.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. and hope for a.02 through a new channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition. An occasional interview with a corporate social media strategist.

Social CRM 100

Social CRM Overview RSS Social Media Management 100

SocialFish

OCTOBER 1, 2010

Which is More Powerful: Social Proof or Social Pioneering? Big Questions for Associations – Part 3 (Elizabeth Engel). Technology is just a tool… but are you skilled with it? Association lobbyists: Congress is kicking our butts when it comes to social media (Stefanie Reeves). Can an AMS Do Social CRM?

Analysis 165

Analysis Social CRM Construction Foursquare 165

Sprout Social

AUGUST 3, 2016

This update brings together contextual information and collaborative tools to help teams seamlessly resolve support issues, nurture prospective leads and deliver an exceptional brand experience on Facebook. Social CRM Tools Offer a Personalized Experience. Context Is Critical to Social Relationship Management.

Social CRM 40

Social CRM Facebook Avatar Collaboration 40

Sprout Social

JANUARY 9, 2017

For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels.

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Techipedia: Tamar Weinberg

JANUARY 26, 2011

There are perhaps a half a dozen active employees representing this company on the Twitter account in question, and with only about 5 tweets per day, none of them really get it. What’s your social media policy? What are your goals of social media? Social media is about real engagement and truly connecting with people.

Findability 201

Findability Domain Name Policies Social CRM 201

Convince & Convert

SEPTEMBER 22, 2010

I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. And, you need to start unifying your content strategy across all channels.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

OCTOBER 15, 2015

If a customer is engaging with you because of a problem, question, wrong service, or faulty product, they are probably not feeling much like a beam of sunshine. It’s almost impossible to offer the kind of always-by-your-side support across all social media platforms that is necessary to pacify and even delight your customers.

Tools 60

Tools Marketing Engagement Education 60

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? To make an educated decision, take time to get the details on the top tools out there. But with dozens of available options, how do you know which is the best social media tool? Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Proactive Report

MAY 1, 2010

Almost everyday I meet someone who asks me, “How do I keep up with the new ideas in social media?&# The other question I get very often is, “How do I figure out how a new idea relates to my work in PR?&#. 5 tools you can use to schedule Tweets. Three Use Cases for Social CRM. Here is the first one.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&#

Facebook 121

Facebook Social CRM Consultant MySpace 121

Sprout Social

DECEMBER 8, 2016

Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social. Sprout supplies businesses with Instagram management tools to foster and grow those relationships. Click reply on any Instagram comment.

Engagement 40

Engagement Instagram Avatar Social CRM 40

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Net-Savvy Executive

MARCH 15, 2011

Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Social media measurement combines aspects of the analytics and intelligence views.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

JUNE 17, 2010

good question!] good question!] good question!] good question!] good question!] [link] krenee76 Is Your Twitter Addiction Paying Off [link] RT @jaybaer [Hmmmm. good question!] They're bots and goofballs who followed you using one of the tools you alluded to.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Quipol is a brand-new, supremely easy-to-use polling tool created by my friend Max Yoder.

Case Study 139

Case Study Study Social Media Repository 139

Convince & Convert

JULY 27, 2010

Second, this circumstance raises an important question: Are You Growing Your Voices? I couldn’t write Katie Van Domelan’s post about social media listening tools. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Find new content creators!

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 10, 2010

As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. I just gave Flowtown a spin.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? To make an educated decision, take time to get the details on the top tools out there. But with dozens of available options, how do you know which is the best social media tool? Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Webbiquity SMM

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

FEBRUARY 15, 2010

That's what I mean when I say uni-directional social media. I was asked this question yesterday, email vs twitter and why? Thanks Jay [link] briantroy For many companies – who look at Social Media as a new way to reach prospects – you are exactly right. link] Samuel Fagan Great post.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Sprout Social

APRIL 28, 2022

Communications tools are make-or-break for modern companies. That’s why dedicated business communications tools have become a staple of in-person, remote and hybrid teams alike. That’s why dedicated business communications tools have become a staple of in-person, remote and hybrid teams alike. Team chat tools.

Team 92

Team Tools Hubspot Collaboration 92

Convince & Convert

JUNE 29, 2010

link] jaybaer No question. link] Weintraub Adv RT @jaybaer: Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Teresa Basich Absolutely stellar review of @cshirky's new book "Cognitive Surplus" by @jaybaer: [link] [link] David Weedmark Great stuff Jay!

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. Great question. Is the same true in adoption of new technologies? How should companies evaluate success? The ROI of many Enterprise 2.0 technologies can be relatively easily derived.

Social Media 116

Social Media Strategy Consultant ROI 116