Questions Social Capital Social CRM Tools 
Convince & Convert
JUNE 22, 2010
Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence? telegraph service).
Convince & Convert
FEBRUARY 19, 2016
There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. We’ll have questions and answers if people tune in to ask them. I want you to participate.
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Convince & Convert
JUNE 30, 2010
play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. So she asked me: How can we use social media to reach our customers?
Convince & Convert
JUNE 23, 2010
It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. The issue with focus groups is that it takes the consumer out their comfort zone, putting them in a room full of strangers and bombarding them with question after question. Great post!
Convince & Convert
JUNE 28, 2010
On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? Targeted at marketing directors.
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