Sprout Social

JANUARY 3, 2022

Social listening is a source of business intelligence that allows brands to harvest voice of customer data without doing the legwork involved in a full market research project. Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Project management to create and share influencer assignments. It’s faster and more cost-efficient if you have a project in mind and you’re okay with giving creators more control. Create free projects with specific goals.

Influencer 113

Influencer Tools Marketing Software 113

Laurel Papworth

JULY 6, 2010

This project doesn’t show the Most Influential, it shows the Most Spammy. Their advertisers only understand pageviews not sentiment. Those who are outraged need not comment… 3 Surefire Ways to Win The Fastcompany Influence Project is a post from: Laurel Papworth- Social Network Strategy. Related posts.

Project 88

Project Influencer Reputation Exercises 88

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JANUARY 3, 2023

Valuable insights they make look at include: Customer sentiment. PR teams can monitor sentiment and address potential brand crises. Project management software: Airtable, ClickUp, Notion and Trello help teams manage and organize work, track progress and share updates. Common issues or complaints that customers experience.

Collaboration 122

Collaboration Social Media Team Sentiment 122

SocMed Sean

AUGUST 21, 2013

Because it’s a step that requires significant human intervention and in these times of business automation and budget cuts, budgets sometimes simply do not afford another human on the project. If we remove the human analyst from our big data project, we might as well turn off the lights and close down the big data project.

Data 268

Data Strategy Project Software 268

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Further, that VOTC can’t be a one-off, expensive, episodic and hard to implement ‘project’.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

FEBRUARY 14, 2022

Fans quickly began speculating about the project, guessing that it was a movie, show or video game. Their teaser approach and celebrity tie-in paid off, with a 71% positive sentiment for Tweets about BMW on game day compared to a 60% positive sentiment for posts around electric cars in general. Coming February 2022.

Brands 80

Brands Sentiment Posterous Team 80

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Sprout Social

OCTOBER 31, 2023

Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. Goal : Be specific about the goal of your project. They modulate the response for appropriate phrasing and style as NLP algorithms choose the right words, grammar and syntax to create the output. Let’s dive in.

Tools 100

Tools How To Sentiment Training 100

Webbiquity SMM

JANUARY 31, 2019

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Because social media marketing involves ongoing and frequent updates, it’s possible to miss the big picture and continue work on unproductive projects for months or longer.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

FEBRUARY 7, 2023

Securing C-suite buy-in is essential to getting any new project off the ground. While many advocacy programs are informal side projects, sophisticated brands will find ways to formalize and evolve them through dedicated staff, tools, processes and employee training.

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

NOVEMBER 19, 2018

Gearing up for projected growth in 2018. The Sprout data science team projects retailers can expect on average 32% more social messages per day this holiday season than they did in 2017. Finally, while Black Friday and Cyber Monday get a fair amount of negative press each year, consumer sentiment is still generally favorable.

Retail 109

Retail Sentiment Project Instagram 109

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Instead focus on WHY the project is so important along with the benefits to them personally and the business.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Instead focus on WHY the project is so important along with the benefits to them personally and the business.

Team 147

Team Marketing ROI Training 147

Keyhole.co

MAY 16, 2023

Sentiment The tone or feeling expressed in the media mentions about your brand is what typically refers to sentiment analysis. For example, the sentiment is positive if someone writes a positive review about your product. If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Sentiment Analysis Metrics 52

Buffer Social

NOVEMBER 7, 2023

Reflecting on her past projects and assignments, she noticed that writing was a common thread. But, she’s also made the intentional decision to scale back over the past couple of years, stopping her work with subcontractors, cutting down client projects to what she could manage on her own, and reducing her revenue by over $100,000. 

Project 94

Project Software Small Business Energy 94

Dave Fleet

NOVEMBER 21, 2011

Or the sentiment of coverage? The measurement process doesn’t start at the end of a project; it starts at the beginning, with setting your objectives, and continues throughout the work. If you’re looking to get ten thousand sign-ups to a new service, why would you report on the number of retweets of your content?

Social Media 413

Social Media ROI Report Sentiment 413

Sprout Social

MARCH 9, 2023

Soft skills : Relationship-building skills, leading multiple teams, problem-solving and critical thinking, strong verbal communication skills and the ability to work on multiple projects simultaneously. It can be a challenge to manage your brand reputation across multiple channels.

Skills 113

Skills Template Templates Travel 113

Sprout Social

MAY 5, 2021

Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them. Below is an example of sentiment analysis conducted in Sprout: Identifying the most effective marketing channels.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

MARCH 8, 2021

What projects can you pause or deprioritize in order to jump on a timely topic? One of the worst feelings is seeing a timely content opportunity slip away because you weren’t able to deprioritize another project or couldn’t get the creative assets you needed in time. Who needs to be looped into the conversation?

Content 130

Content Trends How To Exercises 130

Pixlee

MAY 21, 2020

Although the industry is bracing for a loss, overall projections indicate a lift in paid social. With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. And Facebook is expecting to see a loss from advertising in the coming months.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Harp Interactive

MARCH 31, 2010

Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. Armed with this intelligence you can now justify, project and allocate resources!

Analytics 350

Analytics Social Media Trendrr Digg 350

Koka Sexton

JANUARY 5, 2023

Project Management. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Problem Solving. Decision Making. Time Management. Adaptability. Interpersonal Skills. Negotiation. Hard Skills: Business Development. Market Research and Analysis. Financial Analysis. Content Strategy.

Metrics 140

Metrics B2B ROI Advertising 140

Hootsuite

SEPTEMBER 21, 2023

Thumbs up ( ) = Positive sentiment. Plotting world domination , one project at a time. Living life like a perpetual DIY project – mostly Pinterest fails. My life is basically a series of unfinished DIY projects. Similarly, don’t use a fire emoji to comment on your teacher’s vacation beach photo.

Instagram 99

Instagram Energy HootSuite Meme 99

Sprout Social

JULY 12, 2022

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. This was caused by a change that was part of a long-running project to increase resilience in our busiest locations. Here's what happened: [link].

Examples 112

Examples Brands Sentiment Reputation 112

Buffer Social

NOVEMBER 22, 2022

” Also, in the same vein, you might put your all into a project, but you can’t control the outcome and reception. ” Jack: Love what you do or risk failure It’s hard to keep at something you’re not passionate about – Jack’s advice echoes this sentiment.

Brands 100

Brands Exercises Newsletter Project 100

Sprout Social

SEPTEMBER 22, 2021

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. Social data strengthens NFLPA partnerships. It’s important for our entire organization to be aware of what fans, players and partners are saying about the NFLPA. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

FEBRUARY 5, 2020

Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. By the end of 2020, customer experience is projected to overtake price and produc t as the key brand differentiator. Are users running into bugs?

Tools 94

Tools Sentiment How To Team 94

Laurel Papworth

JULY 17, 2023

Then look at the different ways of accessing GPT and other AI, including training your own model inhouse for your own projects. It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff.

API 52

API Case Study Training Conference 52

Sprout Social

SEPTEMBER 18, 2023

Using a zero-based budgeting framework lets you focus on accounting for projected costs and performance outcomes for new initiatives where there isn’t past data to reference. Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis.

Marketing 132

Marketing How To Sample Samples 132

Hootsuite

OCTOBER 21, 2020

Nearly every mature social organization tells us that social media has improved key brand health metrics like brand relevance and positive brand sentiment. So if you think your brand can benefit from social media, you’re right. Overall, mature organizations are 1.4 How mature is your social organization?

Social Media 137

Social Media Committee Organization Survey 137

Talkwalker SM

FEBRUARY 18, 2016

At first it can be difficult to know exactly how projects should be set up, what topics should be tracked and how results should be analyzed. Here is a quick breakdown of the 5 key steps we’ve identified: Download the full guide for free to learn exactly how to set up a social media monitoring project. Step 1: Search.

Social Media 60

Social Media Sentiment Project Analysis 60

Keyhole.co

JULY 31, 2023

Monitor your audience sentiment using Keyhole Brand #5: Amazon Amazon always continues to improve its offerings to enhance customer experience. which is projected to have 168 million subscribers by 2025. Thank them for sharing their experience as most distraught customers simply walk out of the door, only to never come back.

Examples 52

Examples Social Media Brands Issues 52

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. For every video project purchased, ensure there’s an embeddable web version for improved sharing.

Social Media 232

Social Media Press Release Marketing Widget 232

Janet Fouts

JUNE 30, 2014

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. Response to the news about this project has been varied. “ Now my first reaction is, well, b t. Take me for example. ” when actually I hate it.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Hootsuite

NOVEMBER 2, 2020

If a video receives a lot of dislikes, set aside some time to read the comments and analyze people’s sentiments. Find out how people are reacting to your videos, add trending keywords to your video metadata, and identify influencers or partners that might be good to collaborate with on future projects. Brandwatch.

Metrics 145

Metrics Analytics YouTube How To 145