Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Ignite Social Media

OCTOBER 2, 2023

During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook. When queried about their Facebook usage patterns, approximately 54% of US teens reported using the platform on a monthly basis. How Much Does Gen Z Use Facebook?

Data 154

Data Facebook Reddit Social Networking 154

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. How do you measure social listening?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Convince & Convert

MARCH 7, 2024

Harness the power of AI for market research and analysis by employing natural language processing (NLP) algorithms to analyze vast amounts of unstructured data from social media, customer reviews, and industry reports, extracting valuable insights on consumer sentiment, trends, and competitor strategies. Tip on using AI for lead scoring.

Research 143

Research Strategy Influencer Survey 143

Convince & Convert

MARCH 28, 2024

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear.

Data 144

Data Repository Team Process 144

Koka Sexton

JANUARY 9, 2023

From here, you can use analytics tools to identify patterns and trends that can inform your full funnel marketing strategies. Analyze the data to identify patterns and trends that can inform effective full funnel marketing strategies. Leveraging customer feedback to understand customer sentiment.

Patterns 98

Patterns Marketing Focus Group Survey 98

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

NOVEMBER 30, 2023

Make a note of any patterns or themes and use this information to improve your content. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Listening insights also show you trends, topics and posts in your industry, all filterable by sentiment.

Analysis 106

Analysis Sentiment Marketing How To 106

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

SEPTEMBER 23, 2021

More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity). The look : Cool and colorful handmade crochet looks taking inspiration from classic ‘60s patterns and modern silhouettes. how would you wear it?

Retail 127

Retail Trends Social Media Fashion 127

Sprout Social

JANUARY 3, 2022

In Sprout, running a Profile Performance Report gives you a snapshot of your brand’s visibility across the major networks to quickly identify patterns in your engaged audience base. Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own.

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

FEBRUARY 13, 2024

In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 10, 2024

Identify repeat problems Complaint management systems allow users to zoom out and identify patterns and repeated issues by organizing complaints in a centralized place. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

MARCH 30, 2023

Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., From the left navigation panel, select Sentiment. Keyhole will display a sentiment analysis graph showing the percentage of positive, negative, and neutral mentions of your brand. And that’s it!

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Consider your business hours and traffic patterns—do you want to launch in the middle of the week so the majority of questions coming your way happen during regular working hours? Let’s see this in action.

Products 136

Products Social Media FAQ Sentiment 136

Sprout Social

APRIL 27, 2020

Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. This could relate to changing remote work patterns, including a drop in browsing for updates during or around a commute. Updates to Twitter times to post. rather than 7 a.m. and wrapping up around 4 p.m. rather than 3 p.m.,

Engagement 145

Engagement Social Media Patterns Health Care 145

Keyhole.co

NOVEMBER 7, 2023

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. Additionally, analytics reports reveal patterns in social engagement. How do you do this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

MAY 21, 2020

Save keywords or Boolean strings to find meaningful trends and patterns you might miss with social monitoring. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

JULY 22, 2021

With Social CRM, businesses get more detailed insights into customer sentiments and behavior. There, they can find a lead’s contact information, along with a history of their interactions and sentiments. This pattern can be especially problematic in B2B, where the purchase is likely to be a significant investment.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Uncover trends , identify patterns, and gain valuable insights for strategic decision-making.

Industry 52

Industry News Google Brands 52

Koka Sexton

JANUARY 5, 2023

Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Conclusion: Monitor and optimize marketing efforts by paying attention to the relevant metrics that provide insights into customer behavior, preferences, and buying patterns.

Metrics 140

Metrics B2B ROI Advertising 140

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends. Identify recurring themes or issues that may indicate gaps in your current approach.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

APRIL 12, 2023

This can help you identify trends, patterns, or seasonality in hashtag performance and adjust your hashtag strategy accordingly. Sentiment: The sentiment behind Instagram hashtags refers to the emotional tone or attitude associated with a hashtag, such as positive, negative, or neutral.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

OCTOBER 4, 2021

Sprout’s Post Performance Report pulls the top posts (across every network) for a given time period by engagement, giving you a way to identify patterns in what grabs your audiences’ attention. Learn how your audience feels about your brand using sentiment analysis. the topic, format or hashtag) can help guide smarter content creation.

Data 124

Data Metrics Sentiment Analytics 124

Talkwalker SM

APRIL 28, 2016

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. For these cases, a user can define a rule to customize sentiment for mentions containing terms that are often misclassified in this context. Given that over 1.9

Social Media 60

Social Media Analytics Sentiment Pharmaceuticals 60

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Like many other Instagram analytics tools mentioned here, this tool helps you identify sentiments around the posts on your searched keywords, hashtags, or accounts. And as a bonus, it’s extremely user-friendly.”

Metrics 52

Metrics Analytics Instagram Tools 52

agora pulse

NOVEMBER 10, 2020

Social media analytics relies on data to: Identify patterns. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Discover how to create effective reports and find the best social analytics tool for your brand.

Analytics 179

Analytics Social Media Tools Price 179

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

The Social Media Incubator

OCTOBER 11, 2011

Do you see a pattern in your mood throughout the day? If you’re a social media user, your posts could indicate patterns in your mood changes. And how does all of this affect the growing area of sentiment analysis online? How about throughout the week, or through seasons? but it’s still interesting.”

Study 111

Study Twitter Patterns Sentiment 111

Keyhole.co

MAY 31, 2023

Look for patterns in the type of content they’re sharing and how they’re engaging with their audience. Tip: You can use Keyhole’s sentiment analysis to see if a brand’s mention creates a positive, negative, or neutral impression. This will help you spot trends and patterns in your social media performance.

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

AUGUST 19, 2021

Traditional shopping patterns are wavering as more people switch to online purchasing. By analysing your audience’s usage and engagement patterns, this patented technology will share your posts at the best time for authentic engagement. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.

Examples 133

Examples Tips Patterns Instagram 133