11 best social media listening tools

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Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

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What does a social media analyst do?

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Social media listening tools help you stay in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. By doing so you can look for hidden patterns in the sentiment, comments, and so on.

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How to Gather Fan Feedback on Social Media

Convince & Convert

This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?). You can choose what items you would like the tool to track, be it a keyword, campaign hashtag, or even your company name.

Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. The Monitoring tab includes any media (photos or video) from your hashtag or location searches. You can monitor brand hashtags and locations.

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Sprout Social

A complete calendar of hashtag holidays for 2019. Add Brand Keywords & Instagram Hashtags. The importance of social media sentiment analysis (and how to conduct it). You can then check out the Topic Insights to understand the patterns in your queries.