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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

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10 social media monitoring tools to inform your campaigns

Sprout Social

For example, a competitor call-out presents an opportunity for your brand to intervene. These types of conversations don’t typically pop up in your notifications. ” With countless notifications and mentions for busy brands to sift through, it’s easy to get overwhelmed. The problem?

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time. Take Message Spike Alert notifications connected to Sprout’s Smart Inbox.

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Twitter Social Listening Guide 101

Keyhole.co

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. In just a few seconds, Keyhole will scan Twitter for every keyword-relevant conversation and present you with a visually stunning report like the above.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

You’ll get an email notification every time Google finds results relevant to your alert criteria. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. Hootsuite Insights Powered by Brandwatch.

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What Are Social Metions & How To Track Them?

Keyhole.co

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Providing you notifications when they are discussed on social media allows you to keep up with what your rivals are doing and how your audience feels about them. Let’s start with the rookie one first!

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