Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. 989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. Auto tweet everything from Facebook to Twitter and other social networks. episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

Idaconcpts

JUNE 4, 2014

Because you want your website to scale easily to tablets and other mobile devices. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update. Social media.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Pam Moore

AUGUST 8, 2019

Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation. 15 Tips to Zoom Your Brand (white paper). Your brand is so much more than your logo. Need more help?

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

OCTOBER 11, 2016

Or maybe your tweets are all about you and it’s obvious you are only using social media and Twitter to blast noise about yourself. Newsflash: You can not fake relevancy or caring using social media. The concept of people buying from people was not invented by Facebook or any other social network.

Tips 60

Tips ROI Social Networking Training 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Get Emerging Tech via: Mobile. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. Sponsored White Papers, Webcasts, and Downloads. Follow ZDNet on Twitter. in Downloads. in Reviews.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 161

Social Media Study Statistics Aggregator 161

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Living Networks book (6).

Process 100

Process Web 2.0 Movable Type Collaboration 100

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Or Twitter. 7 steps to shutting down a social media site is a post from: Laurel Papworth- Social Network Strategy. Social Media: Bank Robbery (1).

Sites 81

Sites Social Media Social Networking Mobile 81

Buzz Marketing for Technology

JUNE 27, 2008

Mobile Messaging 2.0. Mobile Phones. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Measurement. Messy World.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I was building social communities online before we had the pure luxury of social networks such as Facebook.

Conversation 78

Conversation Template Templates Marketing 78

Laurel Papworth

MAY 14, 2010

Crowdsourced innovation social networks. I reckon Twitter would agree with me. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Australia Event: Social Networks and P.R. (9). White Paper: Social Networking Primed To Go Mobile (0).

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Pam Moore

JUNE 14, 2017

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on.

Training 166

Training Authentication Social Networking Resources 166

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Pam Moore

NOVEMBER 3, 2019

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Their intention is easily seen by even those new to the social networks.

Social Media 60

Social Media Template Templates Training 60

Social Media Strategery

MARCH 10, 2009

How much, if any, outreach do you do on other blogs/social networks? I am also spending a lot of time on Twitter lately seeking out TSA questions and providing answers. It will be interesting to see how our use of Twitter evolves.&# Nothing too complicated…just expectations, blog etiquette and vetting procedures.&#

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Buffer Social

NOVEMBER 30, 2016

Diploma in Social Media Marketing. Topics include: Twitter. Social media images. So you’re likely to get a social media foundation plus a handful of other digital marketing skills to boot. Monitoring strategies for Facebook, Twitter, and more. Social Media Quickstarter. Offered by: Alison. — 15.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The average social media user today spends over 2 hours on social media daily across an average of 8 platforms. . AgoraPulse.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Laurel Papworth

APRIL 27, 2010

I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Social Intranet Open Atrium. White Paper: Social Networking Primed To Go Mobile (0).

Social Networking 70

Social Networking Drupal Sharepoint Handbook 70

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Content NewsCred 167

Social Media Marketing

NOVEMBER 29, 2012

Then, on a whim, I took to Twitter. Eliminate distractions, but invite diversions It's entirely too easy to feel the lure of social networks. Asking a question on Twitter as I did was a diversion rather than a distraction. Their list was made up of Virgin Mobile, American Express, Marriott, L'Oreal and Vanguard.

Content 167

Content Hubspot Mobile Team 167

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? In most cases it drives 300% more traffic than social networks. Don’t hide them down the bottom) After publishing, share your content in as many appropriate social networks as possible Write long form content. Social Email Search Mobile.

eBook 52

eBook How To Smart Phone Engineering 52

Mindjumpers

SEPTEMBER 1, 2011

The Danish Prime Minister shared the news about the election on his Facebook profile before even announcing it live on Television, which makes it quite clear that social media is set to play an important role in this election. We have all heard about the way Obama used social media effectively in his election campaign, back in 2008.

Social Media 254

Social Media Meeting Campaign News 254

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Some of them feel that social media is the domain of their kids using TikTok and Twitter.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Rebekah Radice

MAY 24, 2017

Social bookmarking. White papers. Then there’s Twitter. One of the most under-utilized networks for video. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. Native video has always performed well on Twitter. Blog content.

Social Media 148

Social Media How To Analytics Types 148

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Rebekah Radice

MAY 24, 2017

Social bookmarking. White papers. Then there’s Twitter. One of the most under-utilized networks for video. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. Native video has always performed well on Twitter. Blog content.

Social Media 60

Social Media How To Analytics Types 60

Convince & Convert

MAY 19, 2014

It’s not a social network, it’s a content network with a comments layer. In our company, we describe this difference between small and big social/content as “ bricks and feathers.” 43% of marketers have a mobile-optimized blog This is an increase from 28% last year, but is still remarkably low.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Twitter’s Founder Unintentionally Gave Content Marketers the Best Advice Ever by Content Marketing Institute.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 28, 2011

Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Social Media 2010, The Fastest Growth Ever by MyCorporateMedia Randy Schrum supplies some interesting social media statistics, such as: Twitter users post more than 65 million tweets per day. And 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219