Waxing UnLyrical

AUGUST 1, 2014

We do have a lot of confusion in the measurement space, and with the lines blurring between social, marketing, PR, you name it, there is constantly pressure to show how you’re engendering “success.” So it reflects the way users are actually viewing and sharing content across the web, including via social media.

Sample 252

Sample Samples Metrics Consultant 252

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. According to our data, 65% of participants have already made purchases directly through social media.

Buy 142

Buy Brands Survey Apparel 142

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 140

Examples Campaign Tips UGC 140

agora pulse

SEPTEMBER 5, 2017

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. . Why do you need a social media agency?

Social Media 126

Social Media How To Social Media Management Case Study 126

The Realtime Report

JUNE 6, 2014

SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks. Here are some highlights from the study: Millennials embrace social media platforms: 5 out of 6 millennials claim they connect with companies through social media networks.

Social Networking 181

Social Networking Tumblr Brands Content 181

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. This may be just a statistical hiccup or it may be due to the continuing economic slump.

B2B 185

B2B Trends Marketing Technorati 185

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Here are some statistics to back those up. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. of its marketing budget for events. Why it’s important.

B2B 118

B2B Eventful Marketing Conference 118

Buffer Social

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. Follower counts matter. followers.

Social Media 79

Social Media How To Hashtag Instagram 79

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 91

Analysis Report Examples Tools 91

Kikolani

DECEMBER 20, 2016

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 61

Campaign Tools HootSuite Marketing 61

Kikolani

DECEMBER 20, 2016

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 60

Campaign Tools HootSuite Marketing 60

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. Reputation Monitoring for Small Businesses – Keep track of any mentions of your name, brand, or business so you can respond accordingly when someone has something to say about you on social media. Social Media.

ROI 126

ROI Social Media Google iPad 126

Kikolani

OCTOBER 10, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Featured Post – How to Optimize Social Media Profiles for SEO. Social Media. What’s at stake in this blogging contest? A nice cash prize of $1,000!

Analytics 113

Analytics SEO Social Media Google 113

Firebelly

DECEMBER 4, 2011

His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Social has always been a critical part of SEO but up until recently it didn’t form part of the various search engine algorithms. As a sampling, the data is open to interpretation and conjecture.

SEO 224

SEO Sample Samples Analytics 224

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Likeable

JUNE 18, 2019

Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Cost Per Estimated Ad Recall Lift (People)’?

Metrics 72

Metrics Marketing Analytics Video 72

Sprout Social

MARCH 30, 2020

When we take to Google or social media, we already have questions in our head (think “How do I do __?” Questions aren’t just prime for blog post headlines but also social captions as well. What’s the goal of content marketing, anyway? Shocking statistics. ” or “Why is __ so important?”)

Content 138

Content Case Study Sample Samples 138

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Proactive Report

JUNE 25, 2010

While we might think of universities and the academic world as a conservative space they’re streets ahead of business when it comes to social media adoption. Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. a Seattle-based research firm.

Education 72

Education Social Media Wiki Message Boards 72

Writtent Blog

APRIL 10, 2014

If that isn’t your motto as a content marketer, it should be. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come: 1. Image source.

Strategy 95

Strategy Content Marketing Press Release 95

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Pixlee

JUNE 16, 2021

Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Another essential consideration to take into effect as you plan your future marketing is the growth of green consumerism. Ecommerce Isn’t Stopping. Offer More Coupons.

Retail 52

Retail Trends UGC Mobile 52

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. Some people remain doubtful regarding the marketing power that this group holds.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Dave Fleet

APRIL 5, 2012

Consequently, I gave up on this experiment early on so I don’t have anything that would come even close to a projectable sample. If you have a brand, and especially now at a time when social media is availing people to go public with their opinions apart from yours, you maybe ought to care. What’s the solution?

Health Care 370

Health Care Advertising Posterous Sample 370

Writtent Blog

APRIL 9, 2013

Outsourcing content is a bit of a secret among marketers. However, recent studies from Content Marketing Institute indicate that all the cool enterprising kids are doing it. 44% of marketers are currently using some content marketing created by a third party, and 65% of large companies are utilizing outside resources.

Content 106

Content Sample Samples Resources 106

Kikolani

SEPTEMBER 12, 2011

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. Google Analytics – Statistics (Visits, Pages Per Visit, Time on Site, and Bounce Rate) from the unique t.co It’s bloody difficult to track every bit of traffic from social media in Google Analytics!

Case Study 163

Case Study Analytics Google Study 163

Writtent Blog

NOVEMBER 10, 2014

Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Content marketing is now a $118 billion industry , and it’s growing each year. Social media for networking and content promotion. Market research and content targeting.

Construction 109

Construction Case Study Sample Samples 109

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. As such, brands rely on the community built around their pages.

Metrics 60

Metrics Brands Facebook Sample 60

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I have an MBA in statistics and economics from the University of Chicago. 

Research 40

Research Social Media Cymfony Sample 40

Writtent Blog

MAY 5, 2013

While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. It’s critical for marketers to remember that Google’s webspam team is in the business of ensuring that consumers are able to find answers to their questions. Vet Engagement.

Guidelines 93

Guidelines Sample Samples SEO 93

Kikolani

FEBRUARY 17, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Most Effective Piece of Content – 24 content strategy and marketing experts reveal common mistakes that people make in their content and marketing efforts.

Mashup 124

Mashup Resources RSS Sample 124

Convince & Convert

MARCH 26, 2013

Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators. In the land of Facebook, small is beautiful!

Metrics 167

Metrics Statistics Organization Influencer 167

Rebekah Radice

MAY 11, 2015

Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. A business blog is an essential element of your marketing strategy. Decreases marketing costs through an integrated strategy. Know Your Target Market.

How To 132

How To Domain Name Hosting WordPress 132

Writtent Blog

JANUARY 2, 2015

Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas. The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. Know Marketing and Business. Well, that depends.

Sample 40

Sample Samples Pharmaceuticals How To 40