Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Another 56% expect all offers to be personalized. Audience research Every audience is different.

Social Media 124

Social Media Sentiment Data Team 124

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Although people are spending more time online in 2020, marketers social budgets are changing.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. As more analytical reports flow in, you can identify which aspects of your hashtag approach worked and missed. These competitor and hashtag reports help you shape a more competitive, informed Twitter strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. As some countries begin to open their retail establishments, brands have an opportunity to turn these one-time buyers into loyal customers. Especially in difficult times, marketers need to prove the ROI on all activities.

Influencer 73

Influencer Trends Marketing Authentication 73

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Review volume: See the total number of reviews you received during the reporting time period.

Review 127

Review Brands How To Analysis 127

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing. But that’s just the beginning.

Conversation 78

Conversation FAQ Sentiment Banking 78

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

JULY 14, 2016

Today we’re excited to introduce the Tag Report. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. The new Tag Report provides a summary of messages tagged from Compose and in the Smart Inbox. How to Use the Tag Report.

Report 40

Report Sentiment Metrics Patterns 40

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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Metrics Marketing Class ROI 195

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

The Realtime Report

DECEMBER 20, 2012

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. ” The result? .”

Mobile 149

Mobile Team Retail Journal 149

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. And to crowdsource sentiment on your brand. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Avoiding Women’s History Month marketing mishaps Consumers increasingly decide who to buy from based on how a brand’s values align with their own. Something isn’t adding up.

Social Media 117

Social Media Team Groups Groups 117

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Bestseller is the best retail chatbot example for customer service in bulk. Marketing chatbot examples. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. When you monitor, you respond accordingly.

Social Media 136

Social Media Strategy Brands Airlines 136

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Body Shop .

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

JULY 31, 2023

Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions. Starbucks is always mindful of the unique aspects of their retail business which helped them adopt an investigative approach to answer customer queries by asking targeted questions.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

APRIL 27, 2020

Retail, consumer goods, and education sent messages also dropped, though less dramatically. For other industries, as published post volume dropped off out of necessity due to changing circumstances, engagements also declined–we found this was the case with decreases in sports, retail, legal and nonprofit fields. About the data.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. Data doesn’t lie.

Strategy 86

Strategy How To Training ROI 86

The Realtime Report

MARCH 24, 2016

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. However, despite companies’ sentiments, many would be better off staying at home. For many retailers, trade promotion can be an important money maker or a profit landfill.

Retail 79

Retail Nielsen ROI Sentiment 79

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Are you looking to keep a pulse on sentiment and brand health? Users on average spend 23.5

Tourism 108

Tourism Travel Education Engagement 108

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. A listing day hashtag can make reporting on the success of your IPO communications strategy much easier.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) . #1: The problem? A bit of both?

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. The generated Tag Report gives you an idea of what customers are discussing.

Facebook 93

Facebook Review Overview Press Release 93

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it.

Retail 98

Retail Social Media UGC How To 98

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Sentiment Analysis. Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

OCTOBER 22, 2019

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Just enter their social media handle and the tool will generate a comprehensive audit report of their account. Use existing demographics data. Partner with them to run a giveaway contest.

Instagram 96

Instagram How To Hashtag Influencer 96

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

DECEMBER 6, 2019

Data shows that more than half of C-level marketers (53%) say proving the value of social to teams outside of marketing remains a challenge. Brittany shares her calendar with marketing directors, the creative director and even the VP of marketing. Reporting is important for Brittany. Educate to inspire.

Strategy 60

Strategy Team Meeting Collaboration 60

Twist Image

NOVEMBER 13, 2012

On November 5th, 2012, Marketing Charts ran a news item titled, Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers. In fact, 8 in 10 respondents said that more than 20% of their new emails came from marketers." Wouldn't it be nice to once again enjoy the sentiment, "you've got mail"?

Wikipedia 101

Wikipedia Findability Startup Collaboration 101