Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Koka Sexton

FEBRUARY 16, 2023

Will you send weekly newsletters? Make it easy for your audience to take the next step, whether that’s visiting your website, signing up for a webinar, or making a purchase. The newsletter can help keep potential clients engaged and informed about your business and its offerings. Bi-weekly promotions?

Campaign 78

Campaign Engagement Case Study Newsletter 78

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Engagement 60

Engagement Case Study Tips Discount 60

Jon Loomer

DECEMBER 29, 2021

Monthly Webinar Strategy. Especially if reboot monthly webinars… I know that if I get my monthly webinars going again, my list will grow faster. Total Newsletter Subscribers (4 levels). In order to multiply my email list growth, I’m bringing back free monthly webinars. Podcast Publishing Schedule.

Training 194

Training Publishing Process List 194

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Register for a webinar , a seminar, or a newsletter. Can you come up with a better Inbound Marketing Haiku ?). They Buy Much Faster. Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 105

SMS Strategy Marketing How To 105

Justin Levy

NOVEMBER 25, 2013

Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 164

Marketing Exercises Comparison Software 164

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Plus, if you record the webinar, you can offer the video as gated content to collect even more leads.

Conversation 89

Conversation Video Tips Embedding 89

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. You should! Speaking gigs.

YouTube 113

YouTube Marketing Curation URL 113

Convince & Convert

JULY 24, 2011

Lots of newsletters, blog posts, and case studies to consume. 19 Facebook pros (including yours truly) will help business owners and marketers improve in the wild and wooly world of Facebook. If you sign up soon, you’ll save 50% on the registration fee , giving you a per-Webinar price of something like $16. For Mari Smith?

Facebook 110

Facebook Case Study Microsoft URL 110

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Buffer Social

JULY 5, 2023

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc.

Research 77

Research Google Newsletter Curation 77

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

Influencer 52

Influencer Marketing How To Collaboration 52

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax.

Small Business 150

Small Business Strategy Case Study Press Release 150

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Social media consultant and Link in Bio newsletter creator Rachel Karten summed it up in a Sprout masterclass webinar , “You have to do something weird or wacky or fun or personality driven. It was a massive risk, but one that paid off.

Content 110

Content How To ROI Trends 110

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Justin Levy

NOVEMBER 25, 2013

Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 100

Marketing Exercises Comparison Software 100

Justin Levy

NOVEMBER 25, 2013

Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 100

Marketing Exercises Comparison Software 100

Buffer Social

JANUARY 3, 2023

Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy. To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. Check out our exclusive webinar with LinkedIn expert Zander Van Gogh: Watch the webinar.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing. Why Video Marketing. Video Marketing Tips & Trends for 2021.

Video 69

Video Marketing B2B Eventful 69

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. Social media lead generation.

Social Media 145

Social Media How To HootSuite Discount 145

Ignite Social Media

JULY 15, 2022

In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Like product tags on Instagram or affiliate marketing links. During the webinar, the speakers introduced the “3 Cs” to follow when creating a Content-First strategy. What TikTok Commerce Looks Like in 2022. sUBSCRIBE HERE.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

ProBlogger

DECEMBER 11, 2017

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. 6 Reasons Why Your Blog Needs an Email Newsletter.

Newsletter 48

Newsletter Blogger Types List 48

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Ignite Social Media

MARCH 28, 2019

We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients – Sabra , Vera Bradley , Discover Boating & Altar’d State – were recognized as finalists in the Shorty awards. The College Scandal & How it Affects Influencer Marketing.

Trends 130

Trends Social Media Influencer Newsletter 130

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Your Escape From 9 to 5

APRIL 16, 2022

Email marketing is by far the most successful form of marketing. In fact, email marketing outstrips social media and SEO by a long way. If you do no other type of marketing, stick with emails, as you’ll generate the biggest return on investment. It could be someone who subscribed to a newsletter in return for an e-book.

Marketing 40

Marketing How To Software Buy 40

Jon Loomer

JANUARY 21, 2020

Since you can have it ask the same questions you’d ask in a lead ad form, and the answers can be sent to your CRM, there’s nothing preventing you from using this for simple registrations for things like webinars, newsletters, ebooks, and more. If you think it may help you achieve your desired goal, try it! My Experiment.

Facebook 218

Facebook How To Real Estate Template 218

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Pixlee

AUGUST 19, 2020

One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come. As of today, email still delivers the highest ROI for marketers, generating an average of 38$ for every 1$ spent, according to CampaignMonitor.

Discount 54

Discount UGC How To Marketing 54