Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.

Social Media 172

Social Media Advertising Team Hubspot 172

The Realtime Report

MAY 26, 2017

Impeccable customer service can outweigh poor marketing, but exceptional marketing will struggle to replace poor customer service. Here are some of the negative impacts bad customer service can have on your company, and how you can make sure you’re avoiding them: Damaging Your Reputation. So, what is “good customer service?”.

Price 70

Price Reputation FAQ Team 70

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Buffer Social

JULY 25, 2023

Newsletters, as we know them, have been around for a really long time (even longer if you think back to pre-email times). Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences.

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Newsletter How To Fashion Authentication 85

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. For example, it’s becoming painfully obvious that traditional forms of marketing are no longer as effective as they once were. Sign up for the Convince & Convert ON email newsletter.

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Conversation Video Content How To 104

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Generate webinar registrations. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Small Business Mavericks

FEBRUARY 27, 2011

I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. The idea is for your customer to scan a “barcode&# -like image with their cell phone and immediately be taken to your web page to download something, sign up for your newsletter marketing list, or to buy something.

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Small Business Case Study Press Release Mobile 117

Convince & Convert

MARCH 14, 2016

Set up a website or a blog, pour all your years of experience into a nice content guide, and start promoting it on social media and other marketing channels. Become an affiliate and market partners site on your website. Create Videos and Webinars. Get more content like this , plus the very BEST marketing education, totally free.

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Joomla Drupal eBook Startup 60

The Realtime Report

JANUARY 28, 2017

Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Most B2B marketers are still using a social media playbook developed by B2C companies.

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B2B ROI Social Media Hashtag 91

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. Check out all the details and save 50% (only $297 for a limited time).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

” In a very noisy online world, your goal is to inspire your market to sit up and take notice of you. Showing your expertise—via advice in a Facebook post, a content-rich webinar or a helpful blog article—can foster the kind of sincere connections “telling” alone cannot. But words only go so far. Effect change. Like this post?

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A.

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Social Media Marketing Social CRM Consultant 129

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Approximately 25% of the time (on average) they will. Will they click on it to visit your offer/website/landing page?

Social Media 137

Social Media Strategy Social CRM Consultant 137

Diva Marketing Blog

SEPTEMBER 26, 2016

Social media marketing is a digital bridge that humanizes the brand online with offline benefits. The lens of how social media marketing is perceived differs for each person and within each company culture. Create a reputation management plan. Subscribe to newsletters or blogs. Search out webinars. Read books.

Social Media 40

Social Media Tips Review Reputation 40

Diva Marketing Blog

SEPTEMBER 26, 2016

Social media marketing is a digital bridge that humanizes the brand online with offline benefits. The lens of how social media marketing is perceived differs for each person and within each company culture. Create a reputation management plan. Subscribe to newsletters or blogs. Search out webinars. Read books.

Social Media 40

Social Media Tips Review Reputation 40

Almost Savvy

JULY 15, 2010

When this happens online, it takes the form of email, newsletters, Facebook mail or direct messages on Twitter. When we connect with a business peer, we want to feel like more than just a prospect or a member of a target market. No one enjoys being taken advantage of. In fact, most of us find it very distasteful.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Myrland Marketing

OCTOBER 4, 2018

The story first appeared in a few newsletters I received from legal trade publications in my inbox. Don’t be the next case study about how one of your people blew up in public, tarnishing their name and reputation, as well as your firm’s. I didn’t have to search too far for any of these articles you see here.

Brands 49

Brands Journal Case Study Social Media 49

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy!

Community building 117

Community building Social CRM Consultant Posterous 117

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Facebook Fan Pages are email newsletters with smaller pictures. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is.

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Social Media Strategy Social CRM Consultant 154

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook.

Review 115

Review Social Media Social CRM Consultant 115

Buffer Social

JUNE 14, 2023

In a study to understand why certain individuals (called “ Visible Experts ”) suddenly rose to become top voices in their fields, Hinge Marketing found that most of them were no more skilled or talented than others in their profession. What did make them different was how they communicated their work.

Brands 25

Brands How To Patterns Authentication 25

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. It will pay off.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? You'll like it.&#

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. If you’re feeling particularly frisky, I’d love for you to vote for my other two panels while you’re in the mood.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 132

Metrics Strategy How To Tourism 132

ProBlogger

DECEMBER 9, 2014

Amy covers everything from How to Start a Blog to How to Make Money Blogging , and sends out arguably the most useful newsletter on the planet every Sunday morning. I also liked the idea of permission-based marketing which gives me the power to go to my readers instead of waiting for them to come to me. . And it works.

Tips 50

Tips Newsletter Blogger Energy 50

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Everything.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 29, 2010

link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Bravo, Clay. – [link] [link] Mads Kristensen Definately a book for intense consumption. Thanks for that!

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Roberts @njmirolo Always fun!

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MAY 4, 2010

link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page. This, I'll try. This, I'll try.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

JULY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Content Lessons Learned From 25 Popular Blog Posts Why D.I.S. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

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SEO Social Media Consultant Social CRM 115