Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Invite visitors to hear your experts speak or meet you live.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. She was an extra on Dawson’s Creek and got to meet the whole cast. “ Your Content Stinks! You’ve got my vote!

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

JUNE 2, 2010

This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# If Facebook can address those issues satisfactory it would be great.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

FEBRUARY 5, 2010

Option 2: Dig the pattern more, and OK with your orange aura, but that little white cutout between your fingers where your hands meet your face… methinks that needs some orange too. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Feels too soft and glittery for you.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 11, 2010

We're just up the road in Indy and I look forward to meeting you once your family is settled. I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! I even went to a #DCPRFlacks meet up when I was there and met up with someone else. Bloomington is an exceptional place.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All Who influenced you, and why? link] Scott R.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 22, 2010

Too many companies are “experimenting&# with social media because they feel they have to, not because they want to do so. Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MARCH 23, 2010

Using your analogy of a party, eventually you would meet someone (a stranger or probably someone you barely knew). That would be a fun discussion, right? My theory is to making them stay is to build relationship with your visitors. I think it works everywhere, in real life or in the internet. And thus, a relationship starts to grow.

Social Media 119

Social Media Strategy Consultant RSS 119

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM?

Social CRM 195

Social CRM Tools Sample Samples 195

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals. This allows for immediate, timely communication that doesn’t totally interrupt workers or cause needless meetings.

Team 92

Team Tools Hubspot Collaboration 92

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

JUNE 11, 2010

We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. I want to talk to you about marketing and PR, too. Seriously, thank you.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

MARCH 18, 2010

I don’t want to poach or poorly paraphrase anyone else’s content, so here’s what I wrote in Letters to the C-Suite: To The Executive Team: I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse? Isn’t our Facebook page just a post-modern email newsletter?

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MAY 20, 2010

If you’re already active, but there are people on your team that cannot (without looking it up) name your key success metrics, and from where they’re derived, call a KPI meeting today. Bring a copy of Twilight to the meeting if you want. link] [link] Doktor Marketing Are You Suffering From Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Bring them together, give them assignments, ask them for input, and turn them into a volunteer marketing army.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

AUGUST 31, 2010

is Crucial to your Content Marketing Strategy Social Media is the Servant of Strategy, Not the Master [link] Bret Simmons I LOVE your blog, Jay, but with all due respect, how much of what you do is conversant and how much of it is simply broadcasting? link] Dont be a social media buzz-kill « Marketing Alive Blog [.]

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Blogging has reached that point, and now social media is approaching it.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? Would it work with a i-pen or something like that?

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. They are still stuck in the old paradigm of interruption marketing. 4 – Social media is, well, social. I don’t believe in a “digital divide.”

Social Media 138

Social Media Strategy Consultant SEO 138

Techipedia: Tamar Weinberg

MARCH 22, 2011

I also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. Rapportive is a social CRM, giving you important information about the person who is emailing you. It’s free — unless you want a premium 1-800 number instead.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

FEBRUARY 9, 2010

And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. The real shift is in how we define friendship.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 4, 2010

The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. It is much easier to market things that inspire passion then items with nonchalant users.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 8, 2010

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. Well…duh!

Social Media 128

Social Media Strategy Automotive SEO 128

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

JUNE 23, 2010

The concept was based off a tangible book that incoming freshmen were given each year so that they can meet their classmates. and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Only your name.

Facebook 268

Facebook SEO Policies Groups 268