Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant. Prove me wrong.

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Klout Committee Hosting Storify 122

Waxing UnLyrical

MAY 29, 2013

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts. Details in this Wired piece.). Earlier in her career, Jen worked at Fleishman-Hillard’s St.

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Klout Analysis Influencer Conversation 225

Josh S Peters

JUNE 21, 2011

Klout has been giving away free stuff for a while now, but it seems to have really amped up lately. TNT wants people who are very active online (which is how you get Klout), live, work, and network online to get excited and involved with an offline product. The mediums are all wrong. Thanks for reading, Josh S Peters.

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Klout Film Hosting Influencer 100

Akamai Marketing

OCTOBER 21, 2011

And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. Social media is unlike any other medium we’ve seen before, and so we’ve got to measure it differently. Here’s the thing: I’m also strategic and an activator.

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Social Media Klout ROI Vimeo 166

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

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Social Media Metrics ROI Klout 194

Firebelly

APRIL 2, 2012

Here are 5 must-reads on April Fools’ Day and social media that we don’t want you to miss. Whether it’s a gag product or a fake movie trailer, when an April Fools’ Day prank video is convincing enough, it has the potential to go viral on YouTube. Facebook + Twitter + Klout + Pinterest = No-Strings-Attached Dates?

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Klout Social Media Flickr YouTube 177

Waxing UnLyrical

MAY 29, 2012

Because if you do a Twitter search for Manwich not only do you see a lot of tweets, you gain a lot of knowledge about the product’s demographics, who eats a Manwich out of love, or out of necessity, or … As you can see, Manwich, which doesn’t even have a Twitter account, is talked about a lot. Forget Klout.

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Case Study Study Social Media Flickr 200

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

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Tools Products Social Media Collaboration 158

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback. Share of Voice.

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Metrics Postrank Social Media Klout 160

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media.

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ROI Klout Data Influencer 199

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

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Social Media Klout Policies Forums 188

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You.

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Klout Hotels Microsoft Class 176

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What''s next for social?

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Social Media Automotive Klout Flipboard 160

Social Media Strategery

MARCH 21, 2013

For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. Brands seem to be at war in some sort of social media arms race and there’s no end in sight.

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Social Media Klout Proposal Tumblr 133

The Realtime Report

DECEMBER 12, 2012

And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers.

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Social Media Management Influencer Platform Social Media 191

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

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Tools Social Media Lithium Sysomos 208

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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Analytics Social Media How To Analysis 89

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

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Klout Curation Social Media Analytics 131

Buzzlogix

MAY 15, 2017

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. The key to gathering the data you need is using the top social media monitoring tools. Sprout Social. Twitter Counter.

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Social Media Tools Klout HootSuite 40

Direct Marketing Observations

NOVEMBER 4, 2011

Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly. and if not, what would you recommend? A massive push?

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Klout Facebook Metrics Engagement 206

Jason Yormark

MAY 1, 2012

It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig. I’m so vain.

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Klout Retail Team Social Media 265

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Broad Social Media Monitoring. Depending on how social your Internet presence is, you might only be interested in certain aspects of social media data.

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Strategy Klout Marketing How To 213

Jason Yormark

APRIL 21, 2011

One of the hot trends in social media these days are the crop of sites that are claiming to measure ones social media influence. Sites like Klout , PeerIndex , and up and comer Empire Avenue all have unique ways in which they measure your social influence based on a variety of factors.

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Influencer Klout Price Social Media 209

Sprout Social

DECEMBER 27, 2016

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. Figure out Your Own Productivity Hacks. There are quite a few productivity hacks out there.

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Social Media How To Hashtag Publishing 73

Social Media Marketing

APRIL 22, 2011

Why I think Empire Avenue is onto something Other sites such as Friendfeed, Quora or Klout all give us some information or let us interact with each other in some way, but they're each limited. That's a much more realistic and informative way to gauge influence, rather than a simple one-dimensional score such as Klout.

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Social Media Klout Flickr Radian6 167

agora pulse

JUNE 20, 2017

However, this tool doesn’t come cheap and for a social media manager like myself, with 10 + accounts it would be $43 per month. On the pro accounts, you have the ability to load the Klout scores of your followers. The Klout Score is a number between 1-100 that represents your influence. Over 1,500.00 image source.

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Tweetdeck Klout iPad iPhone 131

Lucy Hall

APRIL 20, 2015

Whether you love it or hate it, scheduling your social media messages can save you bags of time and frees you up to do that all important interaction and relationship building with your community. Doing this will also make you feel super productive. How to schedule your social media. What should you not schedule?

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Social Media HootSuite How To Klout 60

Diva Marketing Blog

MAY 14, 2012

Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. However, its competition has left it in the 18 th century “social media” dust. In a 5/13/12 media release Avon says it will ".consider KLOUT PERKS : With 5.8

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Social Media Klout Smart Phone Training 81

Ari Herzog

JULY 6, 2012

Social Media Marketing Across Global Cultures by Christian Arno. What Nike Teaches Us About Social Media by Brandon Yanofsky. Why Social Media Quality Beats Quantity by Marcus Sheridan. Why Social Media Quality Beats Quantity by Marcus Sheridan. Why Klout Matters by Tammi Kibler.

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Blogger Klout Proposal Mobile 151

Kikolani

MARCH 18, 2013

Increase your Klout. Not that anyone cares about Klout scores (wink wink), but participating in regular discussions on Twitter will help boost your Klout rankings due to the increase in mentions of your @username in discussions. Mari Smith – Facebook marketing expert and social media superstar!

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Engagement Twitter Klout How To 167

Small Business Mavericks

MARCH 6, 2014

One of the big benefits to being active on social media is the proof of your reputation. It’s called social proof and it’s powerful. Here’s a question: How much social proof do you need to be credible? Social proof is the accumulation of positive and negative talk your company or brand receives online.

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Klout Reputation Influencer Review 101

Waxing UnLyrical

JULY 12, 2011

John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. Oh, and Megan Berry of Klout will be back as the guest for the Twitterchat, so if you have more questions for her, do leave them via a comment below.]. We also discussed summer reading lists. Should be fun.

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Klout Journal Flickr ROI 173

Waxing UnLyrical

DECEMBER 13, 2011

Holding true to form, we did beat up on Klout a bit – not many fans in the measurement crowd. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Alexa and SeoMoz also were mentioned.

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Communities Klout Trends Analytics 169

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Forget Klout. Funny+useful=awesome.”

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Twitter Flickr Klout Case Study 154

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

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Review Company Klout Policies 142

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

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ROI Case Study Bazaarvoice Klout 191

Mindjumpers

NOVEMBER 16, 2012

Engage on a personal level and demonstrate understanding; don’t try to show off and brag about your perfect products/services. Don’t simply go with measuring followers, likes and Klout scores. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before.

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Report Content Marketing Nielsen 216