Reputation Management: Eight Steps for Online Repair
MARCH 2, 2015
If you lose reputation, I will be ruthless.”. Reputation management, today, is only as good as an organization’s search results. Reputation management requires communication. Reputation Management through an Issue. An issue or a crisis is emotional.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. 2) Social Proof.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
” ~ Mike Paul, The Reputation Doctor. As a woman of Hispanic ethnicity with more than 15 years working in the ranks of digital and now social PR, I have been on the front lines of the #PRDiversity awareness for quite some time. Twitter It’s 2015 and #PRDiversity Is Still An Issue.
Four Common Online Reputation Problems
SEPTEMBER 20, 2012
Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. For external issues, negative reviews, BBB complaints, or plain-and-simple bad PR, there are two basic routes that a small business can take.
Legal and Ethical Issues in Marketing
MAY 28, 2015
By Monique Goodyer The concept of marketing has existed since the start of time, but it recently has become an area of high contention where legal and ethical issues in marketing are dubious and ill-defined. However, consent is another ethical issues in marketing grey line.
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin.
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. These social media followers think You Rock!
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns.
Beware Social Media Faux Pas During The Holidays
DECEMBER 22, 2014
By Peter LaMotte No business sets out to commit a social media faux pas—especially during the holiday season. But as the following examples illustrate, even big brands fall prey to social media missteps that cost them some holiday goodwill, and even worse, paying customers.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Choosing Your Social Networks. Set your strategy up for success right out the gate by choosing the best social networks for your brand.
3 Things You Don’t Know About Social Media Monitoring
FEBRUARY 19, 2014
Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1.
Four Ways to Combat Audience Negativity on Social Media
Ignite Social Media
SEPTEMBER 23, 2016
Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. Let’s go over four ways you can manage this common issue. The same goes for social media.
5 Ways to Check Your Online Reputation
OCTOBER 11, 2012
Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. The only way to increase sales, when this happens, is to tackle the issue head on.
Social Media is Going Corporate [Infographic]
JUNE 26, 2012
Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans.
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. Guest post by Daniel Kushner, CEO of Oktopost.com. ————–.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. A lot of social media users fall into this category.
How to Master Ratings and Reviews on Social Media
Ignite Social Media
SEPTEMBER 12, 2016
Like all actions on social, responses to reviews should be a part of your brand voice and strategy, and handled by a trained team that knows the ins and outs of your business. Keep it short and simple, and prioritize addressing the major issues first. For more tips, tricks, and expert knowledge on responding to social media reviews, contact the Ignite team. We know, we know. Another day, another post about the importance of online reviews.
How To Gain Value From Social Media Feedback
MARCH 4, 2012
Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. One of the greatest potentials of having a social media presence is the fact that you can gain insights from your users and use the data to create real business value.
The Ultimate Social Media Etiquette Handbook
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software.
Your Definitive Guide to Social Media Image Sizes
Convince & Convert
APRIL 15, 2016
Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. Visual storytelling is becoming an increasingly important aspect of the social web—and Facebook is well aware.
Social media is not a weapon
SEPTEMBER 13, 2011
This one is about people using social media as a weapon to bully brands and service providers into getting what they want. As luck would have it an issue developed with the cat and the volunteer had given them her email, so instead of contacting the shelter they contacted her.
Are You A Social Media-Savvy Leader? You Should Be!
Small Business Mavericks
OCTOBER 10, 2014
I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Social CEO engagement leads to brand trust — if they know who you are and respect you, they are more apt to trust your brand.
Get a Bad Review Off the First Page of Search Results
MAY 19, 2015
By Gini Dietrich A couple of months ago, I did a breakout session at Social Media Marketing World on crisis communications. Because of that, I have had the opportunity to help some organizations with some interesting cases of both issues and crises.
Why Komen Was Destined to Clash with Social Media
MARCH 5, 2012
This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Rich media content wins as shown in the image below.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.
Five Social Media Lessons From Anthony Bourdain
DECEMBER 29, 2011
He sometimes mentions a past filled with drugs and serious issues with authority. So, what did Anthony Bourdain teach me about social media? A rookie blogger and student of social media, Craig is originally from Baltimore, but now lives in Seattle, with his wife and two kids.
Six Reasons to Practice Social Media Authenticity
JANUARY 19, 2012
The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden.
How to Recover From Social Media Fails
JUNE 27, 2016
Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. How to Avoid Social Media Fails. Social media fails can happen in an instant if no one is paying attention.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice.
Manage Your Online Reputation in Multiple Languages
JUNE 17, 2011
E-marketers are now more aware than ever of the difference that a good online reputation can make. So, how do you know what your online reputation is in foreign markets? Don’t forget to include blogs – now major social spaces – in the search.
Best Proofreading Tools for Your Social Media Strategy
APRIL 14, 2015
————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. Clearly, social media users are intrigued by visual content. Cool Social Tools
12 Most Common Elements of Effective Social Media Policies
AUGUST 12, 2011
Use of social media platforms such as LinkedIn, Twitter, Facebook and now Google+ has become prevalent in people’s lives and in their workplaces. We see a daily increase of social media in the workplace as well. However, my purpose in writing this piece is not to analyze statistics, but rather to point out how to companies can minimize the risks of unauthorized use of social media in the workplace.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.
Why Do We Need a Social Media Policy?
APRIL 7, 2011
While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. But few of the writings address the issue of why.
The 11 Top Social Media Management Tools I Can’t Live Without
JANUARY 16, 2017
These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now. . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media. .
How to Achieve Grade A Customer Care in 2017
Ignite Social Media
JANUARY 10, 2017
As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers.