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Salud! How agencies are working with the drinks industry to reach a new generation of consumers

Audiense

Whether you like to sip something sparkling or make it Irish, the drinks industry has been busy innovating over the last few years, as consumer appetites change. Is there anything better on a scorching summer day than an ice-cold beverage?

Industry 148
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In the driver’s seat: How agencies are fuelling the automotive industry with clever consumer-facing campaigns

Audiense

Summer is upon us and with it comes dreams of the open road. Whether you’re a road trip with the top down and your Spotify playlist blasting kind of driver, or the family piled in the backseat listening to children’s audiobooks, cars do so much more than get us from A to B.

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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

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How Meta Ads Agencies Provide Value in 2024 and Beyond

Jon Loomer

The specific areas where agencies can focus to provide value are evolving rapidly. Some have gone so far as to declare that the need for ad agencies will disappear in the not-so-distant future. What will the roles and responsibilities of the future ad agency look like? Campaign creation is becoming turn-key.

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When You Should (and Should Not) Hire a Social Media Marketing Agency

Ignite Social Media

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. In that case, you may want to engage a social media marketing agency.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

Industry Some industries are naturally easier than others when it comes to attaining a high level of success with Meta ads. That doesn’t mean that you should avoid a challenge, but understand how industry impacts expectations. Finally, it’s helpful if you can find a niche by industry.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Liz Gross Who Are They?

Marketing 240