Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).

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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s. They’ve used hashtags.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast! Social Studio 14. Sprout Social 15.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate.

Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl. Focus on Social Media. This year will be the third BrandBowl – and Super Bowl is turning more and more into a social media party as well.

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Their hashtag #crashthesuperbowl saw steady usage online a month in advance of Super Bowl 50: .

The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. For additional proof, you can supply links to your other social media accounts.

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Sony Builds Interactive Social Media Hub For 2014 World Cup

The Realtime Report

It won’t feel like just a load of Twitter hashtags – it will be a snapshot of what the world is feeling” ( AdAge ). With an exponential rise in the use of social media platforms between the 2010 World Cup and today, One Stadium Live provides a unique venue to aggregate the increasing amount of conversations soccer fans are having across the world.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Your buyer persona will guide everything from product development to your brand voice to the social channels you use.

Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer Social

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? This week on the Science of Social Media , we hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand in 2019. Live video seemed destined to be a huge focus for social media and for marketing strategies.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend.

2021 Social Media Benchmark Report: 4 Takeaways for Your Social Refresh

Convince & Convert

In fact, when the Rival IQ 2021 Social Media Benchmark report was first released, Corynn shared it with the note, “TL;DR–everyone needs more carousels.” . You can stop reading now if that’s all you need to refresh your social content plans. Social Metrics.

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Business Spotlight: The Sandbar

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Business Spotlight: The Sandbar by cinta5 on April 27, 2009 The Sandbar is a bar in beautiful downtown Lawrence, KS that offers tasty drinks, like the Bahama Mama or Shark Attack, in an atmosphere that makes you think you’re in Key West. So, what’s it doing with social media?

How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. Benefits of social media in healthcare.

Social Media in Financial Services: 5 Essential Tips and Benefits

Hootsuite

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Conduct a social media audit.

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

Social media played an enormous role in driving traffic and engagement: 66% of web traffic (to London2012.com) during the Games came from search; Facebook was the top referring traffic source after search. million social media followers across Twitter, Facebook, Google+, Foursquare. million “likes” on the social network. Most (38) were sports accounts, with two mascot accounts and six Twitter cameras “with personality.”

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Athletes are the stars of the week in Rio 2016 Olympic Games

Audiense

The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks. Look out for this, and more social trends in this week’s round up! Share the love with hashtag #BringOnTheGreat or write a message in their website! Social Strategy Social Trends Twitter Case Study Twitter TrendsThat’s it, here we go!

Is Foursquare everywhere?

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Is Foursquare everywhere? The tip included a hashtag which would make the user curious and search twitter for more meaning to it. Through the hashtag search, the user would find the website explaining what was happening. by Justin on June 2, 2010 Foursquare recently announced that they were gaining 15,000 users a day.

6 Powerful Psychological Biases and How They Influencer Human Behavior Online

Buffer Social

This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Knowing the factors that affect decisions will help take your social media marketing to the next level. Brian : In social media I’ve seen this happen before where maybe a new social network opens up and then it feels like everyone, celebrities, other marketers, friends, are all joining up so you end up joining to.

What Is Social Media Engagement & Why Should I Care?

Sprout Social

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor. What is Social Media Engagement?

Athletes Are The Stars Of The Week In Rio 2016 Olympic Games

Audiense

The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks. Look out for this, and more social trends in this week’s round up! Share the love with hashtag #BringOnTheGreat or write a message in their website! Social Strategy Social Trends Twitter Case Study Twitter TrendsThat’s it, here we go!

Stress-free Social Media Management

Buzzlogix

All Your Social Channels, In One Place. Buzzlogix is the go-to social media management tool for busy social media managers and specialists. Did you know that you can now take Buzzlogix Social Media Monitoring & Management Tool with you and access it anytime and anywhere on iOs and Android ? How To Plan Ahead With The Buzzlogix Social Media Calendars. You can adjust the posting queue depending on which social network you want to post to and how many times.

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020.

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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. However, starting out on social media — or accelerating your current presence — can feel overwhelming. Get Noticed on Social Media.

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

The social network provides you with plenty of bells and whistles to help enhance your outreach strategy, but none of that matters if you don’t have a solid foundation to build upon. It also gives you an organic boost when it comes to Facebook’s algorithm, which is heavily influenced by social media engagement. Trending Topics on Facebook show you the topics that have recently become popular on the social network. Include Branded Hashtags, But Not Too Many.

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. — 10 of the Very Best Social Media Marketing Podcasts. The Science of Social Media by Buffer. Social Pros by Jay Baer.

5 actionable strategies for social media branding

Sprout Social

While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. The addition of social media meant that companies now had another way to connect with their consumers. Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network.

The complete guide to creating a Black Friday social media strategy

Sprout Social

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. You might use an early-bird special to entice users to follow a social account, or to opt in to your email newsletter for a special sale that will be sent out on Black Friday. You don’t want people clicking over from your social profiles to hit error pages.

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway. Why Create Social Media Contests? Social Media Engagement.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The Events tab is a great resource for social media managers and content creators. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. A well-timed Tweet sporting a trending hashtag could give your engagement a boost.

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

I’ve written about my interest in the potential of social media to improve higher education before , and as one of the members of the SMCEDU Board of Advisors , I want to help increase awareness among colleges and universities in how social media can help improve the quality of education and why students should be learning the business applications of social media in college.

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Hootsuite

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. That’s because you just employed a tried-and-true method for brands to engage with their customers and give them what they love: Social listening.

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

The world of social media can be so funny to me sometimes. The sharing became in social media. Later ’s social media strategist, Mel Brittner explains that IGTV is about finding the right format to draw your audience in. . SOCIAL MEDIA.

Social Media Strategies of Top US Universities

Unmetric

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites. Consequently, universities are ramping up efforts to connect more with their target demographic and engage on social media channels.

How to Increase Social Media Engagement: A Guide for Marketers

Hootsuite

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement?

17 of the Best Instagram Apps to Take Your Posts to the Next Level

Hootsuite

It’s so popular, in fact that nearly 195 million Instagram posts feature the #VSCO hashtag. You can also create graphics that incorporate no photos at all for an eye-catching way to share text-based posts on a visual social network. National Girls and Women in Sports Day is an annual event to recognize and promote the participation of girls and women in sports. ?? ?? Social Strategy

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription.

How to Turn Friends Into Fans with Social Engagement

Convince & Convert

As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. You’ll hear her advice for first-time livestreamers, what too many brands get wrong about social, and what’s in store for the future of community management. She is the Community Manager, and I’m so excited because today’s topic is how to turn friends into fans with social engagement. I do not do Jay’s social engagement.

What to post on each social channel to stand out from the crowd

Sprout Social

We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. Differentiating content across networks doesn’t always mean you should create unique content all the time every time. What you need to create different content for social media.

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How Social Selling Will Dominate the Future of E-Commerce

Convince & Convert

From its once vaunted status as every Internet marketer’s favorite golden goose, social media’s had a tough go of it recently. So why would you believe a headline that includes the phrases “Social Selling” and “Will Dominate the Future of E-commerce”? ” In other words, social media is banking on the dominance of social selling and could basically care less how your company’s non-paid, organic efforts suffer as a result. The whole point of social is to be social.

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