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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

Sports 172
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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

app to become one of the world’s biggest social networks, with over one billion users. 2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns.

Brands 130
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The TikTok algorithm explained

Sprout Social

Yet those videos will rarely show up for someone who mostly consumes content related to sports and gaming. The information on the video itself such as captions, hashtags and sounds also helps TikTok understand how to rank the content. Just like on other social networks, time is of the essence on TikTok.

Hashtag 122
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Brand awareness: What it is and strategies to improve it

Sprout Social

First things first: your social media presence shouldn’t look like everyone else’s. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Fast food, retail, sports—those brands can get experimental. Harness the power of hashtags.

Strategy 129
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Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl. Focus on Social Media.

Radian6 237
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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year.

Hashtag 93
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Athletes Are The Stars Of The Week In Rio 2016 Olympic Games

Audiense

The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks. Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games. The campaign aims to reward their hard work and perseverance over the past four years.