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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

In its early days, TikTok was known as the social media platform of choice for young people. While TikTok’s audience has grown a little older as the platform has gained in popularity, it still skews a lot younger than any of the other larger social networks and has more female than male users. Teens loved it. Image source.

Education 165
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Brand experience: Why it matters and how to build one that works

Sprout Social

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 109
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5 actionable strategies for social media branding

Sprout Social

The addition of social media meant that companies now had another way to connect with their consumers. Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network. Your audience craves new content, and your brand should evolve alongside that, especially on social media.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage.

Campaign 145
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Citi created the hashtag #itsabouttime. Songs are getting shorter as artists take a “ meme-first ” approach to creating music. For example, Nike saw that few young women in Italy take part in sports. Nike identified this as an opportunity to get more young women involved in the sporting world. itsabouttime.

Trends 145
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How to Increase Social Media Engagement: A Guide for Marketers

Hootsuite

Social media engagement is measured by a range of metrics that could include the following: Shares or retweets. Using branded hashtags. Basically, social media engagement is growing anytime someone interacts with your account and can be calculated in a variety of ways. Followers and audience growth. Click-throughs.

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Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On?

Buffer Social

What performs well on TikTok A hashtag analysis revealed entertainment, dance, and pranks take the top-three spots on the short-form video platform, but fitness/sports, home renovations/DIY, beauty/skincare, fashion, lifehacks/advice, and pets are also contenders.