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2011 Q1 Review: SocialFish clients and work

SocialFish

We work through our strategy process, starting with a social media assessment and brainstorming session. We draft a roadmap that defines social media work in a way that is tied to the organization’s strategy, and then we help work through setting up appropriate training, processes, and working teams to execute the roadmap.

Review 150
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Eight Tips for Scaling Social Customer Support

Dave Fleet

Social CRM is a buzz term right now, but even if you’re not ready to go to that extent, there are plenty of tools that let you view your past interactions with people online and begin to move in that direction. If you can, take the time (and/or money) to do the research to identify those needs. Structure for scale.

Tips 353
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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. These platforms are key to preparing your business for delivering personalized experiences on social. Consumers expect that same level of service online.

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Two important SocialFish announcements…

SocialFish

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! We’re looking for social media practitioners – employed by associations and nonprofits only please – to help us beta test our new training site, the SocialFish Think Tank.

Module 160
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Social Media Training is not just for PR. Learn to be a Social Business

Proactive Report

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Kolsky was a Gartner analyst and now does work on social CRM and strategy. Social media training. .

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Social Media Training for Sales – Social Selling University Launches

Koka Sexton

Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2 billion, and analysts predict that 2011 is the “ year of social integration ” for businesses. Social CRM has crested as the new and understood platform for sales and customer service.

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The Rise of #SocialSelling

Koka Sexton

Best-in-Class sales reps (reps that deployed social selling) companies saw a 16.3% decrease among Laggards “Social Selling: Best-in-Class Targeting of the Right Message, at the Right Time, for the Right Person” Aberdeen Group; 2012. Another article asks Should your business invest in social CRM tools ?

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