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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social CRM is still confusing. B2B Lead Blog ).

Social Media B2B Marketing SEO

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Social Media Training for Sales – Social Selling University Launches

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2

Training Social Media Social CRM Education

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Trending Sources

The Realtime Report

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The Rise of #SocialSelling

Koka Sexton

JANUARY 14, 2013

Best-in-Class sales reps (reps that deployed social selling) companies saw a 16.3% decrease among Laggards “Social Selling: Best-in-Class Targeting of the Right Message, at the Right Time, for the Right Person” Aberdeen Group; 2012. B2B Sales Motivation (@salesquote) January 14, 2013. . ” Peter F.

B2B

B2B Social CRM LinkedIn Class

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media B2B Strategy Consultant

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Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media B2B Company Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. However, statistics show that such use of social media is still not widely utilized by most companies. Great thoughts, Laura! How can I help you?

CSR

CSR Social Media Strategy Consultant

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. If a consumer emails a company, we’ve trained them to expect a response in a day or so. You of course want to be responsive to your customers in social media, but disproportionately so?

Compete

Compete Conference Organization Social CRM

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

That group used 3,126 different search terms to get here. The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail?

Hitwise

Hitwise Content Blogger Consultant

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

Having a privacy policy or a social media policy is not enough. You have to train employees too. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger. Ad Chickadee ? How can I help you?

Social Media Policies Consultant Social CRM

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media Strategy Review Consultant

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ

FAQ Content Consultant Social Media

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

[link] BTCustomerstreet [link] – What BP Can Learn from Umpire Jim Joyce #BTCustomerstreet sue_anne While BP has admitted responsibility for the oil spill, corporations like this are well trained to not issue the apology for fear that it will be held against them in the future. It's unfortunate. It's unfortunate.

Social Media Strategy Consultant Social CRM

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. He rehabilitates dogs and trains people. If you want to survive in the PR industry, you have to love the material you are pitching. link] Paige Holden Great question.

Social Media Strategy Influencer Education

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? What do you think? paul_pruneau Excellent summary!

Questions Social Media Consultant Education

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. RT @akroundtree Any research on why Twitter, txting popular w/ minority groups? RT @akroundtree Any research on why Twitter, txting popular w/ minority groups? How can I help you?

Social Media Statistics Strategy Research

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

and create some SOCIAL MEDIA about it. link] Yvonne DiVita I disagree, a little bit, with #1 – social media is inexpensive. We can provide excellent support and training at a fraction of the cost an agency would charge. link] Yvonne DiVita I disagree, a little bit, with #1 – social media is inexpensive.

Social Media Strategy Consultant Web 2.0

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You're Invited to the Socialpalooza

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. How can I help you?

Price

Price Social CRM Social Media Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers. Political strategy is one of the best examples of where connecting with a core group of core supporters is key. How can I help you?

Social Media Strategy Influencer Case Study

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health.

Social Media Radian6 Strategy SM2

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

JULY 8, 2010

It should hopefully balance out the shiny-object people who declare email is dead. It most certainly isn't. How can I help you?

RSS

RSS Research B2B Consultant

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

FEBRUARY 19, 2016

Jay: So to recap on that piece of it, Little Bird’s influence rankings are based on how many people within the group of influencers around that topic follow each one another. If I’ve got, especially for a B2B topic, let’s say, a big popular celebrity may not be the best influencer for me to reach out and engage with.

Influencer Marketing How To Report

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

If you set your clients up to think Social Media is about the sale, then by all means tell them to “Expect to Fail&#. If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. How can I help you?

Social Media Consultant Social CRM eBook

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Honestly, as an employer, the idea that there can only be a select group of firm experts makes my blood boil. It’s a big world out there.) How can I help you?

Social Media Strategy Consultant SEO

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. But since everything is in the cloud anyway, I can certainly save things to Dropbox, especially those Keynote presentations that I'm itching to create with my fingers. How can I help you?

iPad

iPad Content iPhone Wireless

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. I love Twitter. It enriches my life every day. How can I help you?

Social Media Strategy Foursquare Social CRM

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? You certainly covered some great reasons to that point. Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

Social CRM Twitter B2B CoTweet

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

The head of their social media program took a week off and invited all the local Twitter people to sit with him at a coffee shop, and really get to know them, then he posted about it on Twitter. Their intern is well-trained and they respond with good-natured humor to people. Just fun and friendly and well, social.

Social Media Strategy Automotive SEO

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Is there a surprise contender in the shadows?

Social Media Facebook Marketing Consultant

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Is there a surprise contender in the shadows?

Facebook Consultant Social Media Sites

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Thus it seems that the very people that are today putting together the RFPs, often are the ones that have had no training in critical thought. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Nor is it on their radar. How can I help you?

Social Media Strategy RFP Social CRM

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Why can’t you find the Randys in your company, and let them train everyone else? I hope someone at US Airways reads this (unlikely) and signs Randy up to train their other employees on how being just a little human goes a long way. link] Training Edge RT @OneCoach: RT @jaybaer: One person in your company CAN make a difference.

Social Media Strategy Airlines Types

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 28, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media Strategy Report Buy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

A couple of other websites that I've found very helpful are John Jantsch's Duct Tape Marketing (he also has a Social Media training program), Junta for Content Strategy and Michael Stelzner's Social Media Examiner. (I'm recommending Jay for next year, btw.) I'm recommending Jay for next year, btw.)

Social Media Strategy Conference Eventful