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The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups?

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Streamline Internal Communication with Oktopost Employee Advocacy for Microsoft Teams

Oktopost

In the era of WFH, business communication platforms like Microsoft Team are mission-critical for driving operational and organizational processes for any department. Channel tabs: Share advocacy content with individuals, groups, or across the entire organization. What is Oktopost Employee Advocacy for Teams?

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Laying Off Microsoft

Jason Yormark

I had been working independently for about 5 years doing web development and internet marketing and doing well enough to support the family with my wife working. There was no question really when Microsoft offered. I put in four amazing years with Microsoft Advertising and made life long friends in the process.

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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

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Jason Miller on Slaying Mediocrity

Oktopost

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Watch the recording: Want to hear more from renowned marketing leaders? Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.