Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. Jay is the founder of [link] and host of the Social Pros podcast.

ROI 51

The ROI of Social CRM

SocialFish

Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting. Take away two white papers which explain the strategic value of building a social CRM practice.

Trending Sources

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Or, create a LinkedIn Group around a shared interest of your customers. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference.

B2B 59

20 Expert LinkedIn Guides

Webbiquity SMM

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

That information may be third-party links, but may also be hosted on the company’s website or blog. Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks.

B2B 55

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

Types 61

This Week in Social Media - 3/26/2013

Social Media Marketing

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. Tumblr now hosts more than 100 million blogs, containing over 44.6

5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

Some webinar hosting platforms have this capability built in. Whether you decide to host a recording of the entire webinar or use highlights as part of your nurturing campaign strategy, be sure to leverage the webinar recording as “the content marketing gift that keeps on giving.”

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

The Altimeter Group Converged Media Model. It’s also effective to host the graphic on a CDN if you’ll ask people to embed it. The White Paper is in his briefcase. but now everyone is part of one big group of people with online audiences.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

” Another 20% of both groups say they use social media, but in an ad hoc manner. WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). The most popular type of content: white papers, read by 88% of buyers.

Google 122

2011 Q3 Review: SocialFish Clients and Work

SocialFish

Then we brainstormed with the group and created a social media roadmap which NSA will present to their board next month. Massachusetts Medical Society –We’ve completed our work with MMS on their LinkedIn group, which is humming along quite nicely.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Zones White Papers Editorial Calendar. White Papers. A paper on Aspergers from Yale Universitys Developmental Disabilities Clinic continues down the same path: "Idiosyncratic interests are common and may take the form of an unusual and/or highly circumscribed interest (e.g., A Guide to Understanding Hosted and Managed Messaging. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.

2011 Q2 Review: SocialFish Clients and Work

SocialFish

As a group we completed the first phase of the project, culminating in a presentation to the IEEE board of directors that we helped create. Financial Executives International –We’ve been continuing to help FEI develop their LinkedIn group.

News 20

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

B2B 39

Get More From Email Signatures With Sigstr

Convince & Convert

Campaigns is what I’m referring to in number two here and it’s a clickable image that you can assign to every group so then HR can promote your culture and your latest job opening while sales and marketing might promote a white paper or case study.

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement. White Horse does more chunky content like white papers and Webinars. White papers. Group participation.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

B2B 39

100 Media Monitoring Tools for PR

www.pamil-visions.net

Kontagent – deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service. It allows users to create and group custom queries by topics of interest. These guys are profiling hosts and monitoring their performance.

Tools 49

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities.

B2B 39

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain.

What’s the law around aggregating news online

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities.

B2B 39

How to Create Massive Value Content & Blow Your Readers’ Minds

ProBlogger

According to a study conducted on students, odd numbered grouping worked better than even-numbered one. A case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. " Compared to other peer groups, scientific communities are often surprisingly egalitarian and broadly international. This kind of knowledge is the most difficult to manage over distances or disseminate over large groups. The program is organized into seven core groups.

7 steps to shutting down a social media site

Laurel Papworth

And yes I’ve seen social media site hosts send out “blame&# emails “You guys didn’t help promote us enough so we are now shutting down&#. Or host a Question and Answer event with a notable person. White Paper: Social Networking Primed To Go Mobile (0).

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. His group relaunched the COP to cover all equipment in that business unit. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. Discover whether hosting is your smartest choice for enterprise messaging. WHITE PAPERS. Discover whether hosting is your smartest choice for enterprise messaging.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. The best list of links on measuring and gaining ROI from Social Media is produced by The Interactive Insights Group [.]

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). It’s a small group of people, right? There’s got to be something between white paper and checkbook.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). It’s a small group of people, right? There’s got to be something between white paper and checkbook.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author.

FAQ 0

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital ve never before seen sub-groups working across organizational boundaries to advance the interests of the sub-group at the expense of the corporation,â?? Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts.

How to Make Money With Blogs & Blogging

Viper Chill

I suspect a lot of blog owners can’t even cover their hosting costs. One suggestion is to laser in one a specific area, e.g. writing white papers. As you said in your post better small group of loyal readers than huge traffic just bouncing off of your site.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Among the topics discussed between host Jerry Michalski and the speakers, panelists, attendees, and contributors to this blog: enterprise 2.0, FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Gilbane Group.

The Red Cross Releases #crisisdata Findings, New Plans

Geoff Livingston

Last August, Zoetica helped the American Red Cross (ARC) host the crisisdata conference here in Washington, DC. The effort sparked hundreds of fantastic conversations on the social web , and many have been waiting for the final white paper findings from their creative input. For next steps and to help foster that process, ARC is setting up five working groups to address them. Those working groups are: Public Awareness and Education.

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Jay is the founder of [link] and host of the Social Pros podcast.

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). So, mobile, e-commerce and payments are also part of our group.

Stop the Posturing About Government 2.0 and Do It Already

Social Media Strategery

Write a white paper justifying why it shouldn’t be blocked. I realize that’s difficult sometime, but if you truly believe in social media making a difference, then it’s worth the extra work to write a white paper after hours or pull together a briefing at midnight.

How Bloggers Can Make Money from Brands

ProBlogger

I’d network on IRC and ICQ, email my questions to them and put them up on a very ugly Geocities-hosted website. Within 2 years, I was hosting the main hip hop radio show in Sydney, Australia, and started publishing the first full color hip-hop magazine in the southern hemisphere: Stealth Magazine. Research and research groups. Marketers spend thousands of dollars every year on research groups. A typical range would be $2500-$10,000 per group.