How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is. Use Metrics To Improve Your White Papers.

Why Host a Blog on Your Corporate Website?

www.clickz.com

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? White papers?

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The ROI of Social CRM

SocialFish

Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting. Take away two white papers which explain the strategic value of building a social CRM practice.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. A white paper can become a series of blog posts.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. If you tell your Facebook fans you’ll host weekly Q&A sessions on your page, don’t stop after one week.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

That information may be third-party links, but may also be hosted on the company’s website or blog. Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Valuable B2B content can include white papers, industry research, etc. At this stage, content can include client case studies, product fact sheets, educational webinars hosted by an executive from your company, etc. Frustrated.

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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

Register for webinar I co-hosted with SCORE Mentors on this topic. How to Get Your Social Marketing Budget Approved (white paper). Every marketer and business leader is faced with the challenge of where to prioritize their time and investment.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize White Papers – Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. Plus, if the White House can use Slideshare, you can, too.

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Social CRM Use Case 2: Socializing educational content for member retention

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Hosting or participating in Twitter chats is another effective way for marketers and other subject matter experts to expand their industry following and influence on Twitter.

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20 Expert LinkedIn Guides

Webbiquity SMM

The Sophisticated Marketer’s Guide to LinkedIn, an infographic by WordPress Hosting SEO.

[Cool Social Tools] IssueLab: To Unlock PDF Jail, Share What You Know

SocialFish

We knew associations and other foundations and nonprofits were producing knowledge in the form of white papers, evaluations, reports and other research, that were worth keeping and worth sharing.

Best Practices for Association Microsites

SocialFish

Download the paper here. Associations 2012: Benchmarks and Best Practices ,” white paper, we found that nearly one-half of U.S. In the white paper we found that more large associations deploy micro sites than small associations.

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15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent Blog

So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper? Host a Webinar. If your company has a top-of-the-funnel problem, capturing more traffic could be as simple as hosting a webinar.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

What does the blog cost in hosting, maintenance, and app fees? Your hosting, maintenance, and app fees are thus $57 per month. Formstack has costs to provide the services to their customers, including technology, hosting, support, and other expenses. Blogging isn’t free.

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to monitor live traffic on your site when hosting an online event? 10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper).

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

This Week in Social Media - 3/26/2013

Social Media Marketing

Tumblr now hosts more than 100 million blogs, containing over 44.6 has a white paper on the FTC's decision , as well as a Slideshare deck as an executive summary. A roundup of relevant links affecting our industry.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

white paper. Jay is the founder of [link] and host of the Social Pros podcast. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook.

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First Think Tank webinar and last call for beta testers.

SocialFish

And SocialFish is teaming up with CommPartners to host the first ever Think Tank webinar on Wednesday, May 4 at 2pm eastern ! Content will include findings from our recent white paper on Social CRM for Associations, a peer-to-peer chat, and live Q&A.

5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

Some webinar hosting platforms have this capability built in. Whether you decide to host a recording of the entire webinar or use highlights as part of your nurturing campaign strategy, be sure to leverage the webinar recording as “the content marketing gift that keeps on giving.”

6 Highly Effective Ways to Collect Leads Via Your Blog

ProBlogger

Host a Webinar . One way to collect leads and drive value is by hosting occasional webinars. While hosting a webinar obviously allows you to garner leads in the days and weeks leading up to the event, it goes far beyond collecting an email address and plugging it into a spreadsheet. “A

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

It’s also effective to host the graphic on a CDN if you’ll ask people to embed it. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). The most popular type of content: white papers, read by 88% of buyers.

How to Take Charge of Your Personal Brand

Convince & Convert

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. Jay is the founder of [link] and host of the Social Pros podcast. Dorie Clark, Reinventing You @dorieclark.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Zones White Papers Editorial Calendar. White Papers. A paper on Aspergers from Yale Universitys Developmental Disabilities Clinic continues down the same path: "Idiosyncratic interests are common and may take the form of an unusual and/or highly circumscribed interest (e.g., A Guide to Understanding Hosted and Managed Messaging. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

So, your sales and marketing teams can know that Bill Johnson clicked this tweet, and that tweet, and that other Facebook status update, and then went to the site three times, and then downloaded the white paper, etc. Jay is the founder of [link] and host of the Social Pros podcast.

2011 Q3 Review: SocialFish Clients and Work

SocialFish

Avectra ROI and Social CRM Webinar–We presented a webinar featuring use cases from our latest white paper. We’ve continued hosting a Think Tank Webinar Series with the help of CommPartners. It’s time for our quarterly recap of what we’ve been working on.

7 Ways to Take the Media World by Storm

Convince & Convert

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Jay is the founder of [link] and host of the Social Pros podcast.

Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities.

2011 Q2 Review: SocialFish Clients and Work

SocialFish

Avectra Social CRM Roadshow –Avectra hosted 6 breakfast session–two each in DC, Alexandria, and Chicago–where we presented Social CRM concepts to association executives. We have been working hard on the next white paper in the Social CRM series with Avectra.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

#SproutChat Recap: Developing a Co-Marketing Strategy

Sprout Social

A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. A4 Co-hosting Twitter chats are very popular and are usually pretty successful if one (or both) have decent followings. We’ve all heard the old expression, “two heads are better than one.” ” Working with a likeminded individual or (in this case) company can be impactful.

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos.

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain.