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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

But, as I progressed, I realized a pattern. You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. Google Alerts Best for: Finding the latest reports, trends, or industry news.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. What does this development mean for Meta advertisers? I wish I were.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!