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What every consultant should know about social media analytics

Sherrilynne Starkie

The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Curiosity and creativity drive analysis in surfacing relevant trends and patterns. Analyst skills and aptitudes.

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. What does this development mean for Meta advertisers? I wish I were.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

But, as I progressed, I realized a pattern. Google's newest E-E-A-T (experience, expertise, authoritativeness, trustworthiness) update emphasizes creating content by those with real-life experience in that field. Google Alerts Best for: Finding the latest reports, trends, or industry news.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Take a look at a Google+ profile snippet as it appears in the search results. The Old Model.

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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. Tag Manager.

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Fetching Friday – Resources Mashup & Google Internship

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Beginner’s Guide to Google AdSense for Publishers – While you won’t find many mind-blowing, “Increase Your AdSense CPC in Minutes!” Also, be sure to follow him on Twitter @jasonphines or Google+ !

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