The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Chances are, there are smaller influencers or groups who have far more clout in your area.

How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

The primary benefits are being able to focus on specific information and target questions to specific audiences. Based on Google’s “2016 Food Trends on Google: The Rise of Functional Foods,” searches for turmeric has grown over 300% in the last 5 years.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Can you remember life before the World Wide Web?

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Jodi Gersch on Social Media-Driven Journalism

Geoff Livingston

GL : You’ve seen the rich media trend, but you work with all types of media. Which media forms are winning out, or is the rich media trend hyperbole? We’ve done a lot of focus groups with the millennial age group and younger Gen Xers.

5 Ways to Create an Authentic Social Presence

Simply Measured

Think of social media as a giant focus group – use it to learn how people are using your products post-purchase. Spot trends more quickly by listening to what your customers say about your brand and products online. What constitutes authenticity varies among different age groups.

An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Google Trends. Google Trends enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. Google Correlate is the newest of the free Google tools, and it is essentially Google Trends in reverse.

How Cultural Marketing Is Different From Consumer Insights

Unspoken

Companies can also invest in their own market research by conducting mail or phone surveys, focus groups and in-depth interviews to accumulate data on their target market. It cannot account for the cultural trends that change consumer needs and behavior over time. These trends do not show up in quantitative market research because individuals may not be conscious of these social and cultural tensions.

Deconstructing Your Social Business Plan For 2011

darmano.typepad.com

Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what.

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights? Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ?

Where are my peanuts?

Idaconcpts

Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street.

10 Productive Tasks You Should Be Doing On Google+ Right Now

ProBlogger

As you start to gain traction with these thought leaders and build a solid group of Circles, tap into all that knowledge and experience. That makes it great for company meetings, conference calls, mastermind groups, ad hoc brainstorm sessions, or just simply hanging out. He then reciprocates with this group by commenting on their posts. However, you should think about using Google+ as a place to share content geared to a particular, focused audience.

How Cultural Marketing Is Different from Consumer Insights

Unspoken

Companies can also invest in their own market research by conducting mail or phone surveys, focus groups and in-depth interviews to accumulate data on their target market. It cannot account for the cultural trends that change consumer needs and behavior over time. These trends do not show up in quantitative market research because individuals may not be conscious of these social and cultural tensions.

Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for.&# “My New Year’s resolution was to focus on marketing, so this is perfect!” That’s what focus groups have become, haven’t they? “Do

Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. link] [link] Lanmark Group A good read for all: Is Twitter for Business Even Worth the Trouble [link] [link] Shari Weiss RT @jaybaer: Is Twitter for Business IS Worth the Trouble?

Kill The Five Year Plan: Is It Time To Unplan Your Business?

Gemma Went

Iteration is key – you don’t need focus groups any more, you can launch an idea in beta, test it, get reaction and adjust your model in days.

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08

Listening Comes First

Geoff Livingston

In reality, the conversation happens with or without the organization, so your group may as well get the benefits from this form of passive monitoring. Dynamic conversations can turn into virtual focus groups for savvy organizations that tune in.

Curating, not moderating, the flow of content and participation

www.headshift.com

I am not sure if it would have the uses that you describe (eg the UN using it as a kind of focus group) because it is still a relatively crude measure of opinion amongst a very self-selecting and ill-defined group but it certainly offers a model for that process of online deliberative discussion.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

sherpablog.marketingsherpa.com

I’ve been focusing on how the buyer experience and the sales. you’re not sure a corporate blog is right for you, consider this trend: MarketingSherpa writes in their blog that “Many B2B marketers report that their team’s blog — not the [.]

Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

He graciously shared his insights on changes and future trends in marketing research. Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Joel Rubinson : We have formed a Research Transformation Super-Council of the top leaders in our industry which started on July 15, 2008 with a small group of industry leaders.

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. 2010 SEO Trends.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford. (He