Sprout Social

AUGUST 9, 2023

If executives want to make the most of social media investments , they need to reevaluate how social data is internally shared and acted on across their teams. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Take Airbnb. This is what happened at Hudl.

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. We know that our buyers want to engage digitally and that they increasingly prefer to have an end-to-end digital customer experience—only the marketing team can deliver that at scale.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. Social listening helps the team catch all customer feedback, whether the brand is mentioned or not. LCMCHealth ?

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

OCTOBER 22, 2021

She asked them who who from their teams would be a good fit. Leverage this highly engaged focus group for feedback. In fact, 53 percent of employees surveyed don’t think that the marketing team makes it easy for them to advocate for the company on social media. Empowering Your Employees.

Survey 125

Survey How To Education Hotels 125

Sprout Social

JANUARY 12, 2023

The steps below outline how the team formulated our current set of values. Establish your team. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. We've teamed up with @weareveganuary to challenge you to #GOVEGAN this January!

Brands 130

Brands How To Authentication Exercises 130

Sprout Social

FEBRUARY 8, 2021

Surveys like the first example are best implemented when you have questions that you want to be answered on an ongoing basis, such as, “How well is your customer service team performing?” The answers in these two areas give insight into how helpful the overall help team is and how an individual is performing.

Data 125

Data Survey How To Review 125

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. For us, it was our sales and success teams. But the good news is that you likely have a solid contingent of people within your four walls who can answer many of those questions for you.

Brands 126

Brands Team Industry Research 126

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. For sales teams, it pays to be on social media—literally. What power!

Tools 94

Tools Sentiment How To Team 94

Sprout Social

MAY 18, 2021

Operating with this scarcity mindset can leave teams jockeying for support and over-merchandising their work, further widening the gap between social and traditional media. While social and traditional media have historically lived with the marketing team, we’re beginning to see other departments use social for their own objectives.

Social Media 111

Social Media Team Focus Group Loyalty 111

Buffer Social

AUGUST 4, 2023

There are four of us on the team working on the Help Center, which is part of our larger 21-person Customer Advocacy team. The Card Sorting exercise is a way to invite others (customers, employees at your company, a focus group, etc.) We know we can’t just go in and edit each article as it stands.

Exercises 63

Exercises Project Groups Groups 63

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. The social team was able to pass the feedback on to R&D so they could redesign their packaging based on real customer insights. Empower your social media team. Why is social media intelligence different?

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. We have received it and passed along your info to our research team. What do people think about a certain topic or trend?

Twitter 141

Twitter Survey Trends Hashtag 141

Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it.

Data 222

Data Sample Samples Survey 222

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo. Have team brainstorming sessions. Another way of sourcing pain points is to just ask.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

DECEMBER 5, 2022

And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Social media is an always-on focus group. And teach your team to do the same. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Waxing UnLyrical

AUGUST 31, 2012

we decided to give the WUL team a bit of a break. So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. ” And from the team to you – have a terrific Labor Day weekend! Funny+useful=awesome.”

Twitter 154

Twitter Flickr Klout Case Study 154

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 93

Survey Brands Sentiment Template 93

Hootsuite

MAY 2, 2023

As a real estate agent, you have a few options to choose from including: Real Estate Agent Real Estate Developer Real Estate Company Real Estate Appraiser Real Estate Service Commercial Real Estate Agency Select the option which best represents your Page and business, whether you’re a solo agent or part of a team.

Real Estate 102

Real Estate Facebook HootSuite How To 102

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. That goes for Instagram geo-monitoring too. What should you be listening for?

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

The Realtime Report

JUNE 18, 2018

Planning a marketing campaign should not start with your marketing team. You can also conduct interviews or focus group discussions just like you do with your customers. How to Leverage Your Customers to Improve Your Marketing Strategy . It should start with your target audience. Feedback Forms and Surveys.

Strategy 70

Strategy How To Marketing Survey 70

Ignite Social Media

MARCH 19, 2018

On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. There are several types of negative feedback – trolls, unhappy customers, PR crises – and today I’m going to focus on dealing with customers who aren’t happy.

Comments 122

Comments Social Media Tips Authentication 122

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Be connected – If you’re running your Instagram account alongside a team, make sure everyone is on the same page. If a large section of your audience is located here, you’ll need to consider this gap. On the one hand, you want to engage your audience.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. The team is also used as a sort of focus group for various marketing ideas. Passion and Curiosity.

Focus Group 60

Focus Group Team Meeting Social Media 60

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Our Likeable ads team can help! . While this can be effective, there’s a catch—their reaction to an ad may be different in the real world.

Social Media 107

Social Media Class Sample Samples 107

Oktopost

SEPTEMBER 21, 2020

These leads may be indicating their receptiveness to a message from your sales team, and the discussion may reveal specific needs and pain points to address. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. PR impact evaluation.

B2B 89

B2B Marketing Sentiment Influencer 89

Pam Moore

DECEMBER 21, 2020

Why are you and your team executing your digital marketing plans? Or do you need help better understanding your audience such as doing a customer focus group? Too many marketers today are wasting loads of time and money trying to be everything to everyone instead of taking the time to slow down to speed up. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Why are you and your team executing your digital marketing plans? Or do you need help better understanding your audience such as doing a customer focus group? Too many marketers today are wasting loads of time and money trying to be everything to everyone instead of taking the time to slow down to speed up. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Why are you and your team executing your digital marketing plans? Or do you need help better understanding your audience such as doing a customer focus group? Too many marketers today are wasting loads of time and money trying to be everything to everyone instead of taking the time to slow down to speed up. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Janet Fouts

SEPTEMBER 16, 2014

In researching the perfect tomato sauce for the American palate, Moscowitz and his team created 45 variations of spaghetti sauce and took it to consumers. Trying to create one product that appeals to everyone is not the best for everyone at all. When Gladwell talks about the research for Prego tomato sauce it all makes sense.

Social Media 153

Social Media Focus Group Research Social Networking 153

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Such methods of insights gathering ultimately slowed down the decision-making process and ate through team budgets relatively quickly.

ROI 74

ROI Data Cost Influencer 74

Waxing UnLyrical

JUNE 24, 2015

Alfred – With his calm demeanor and innate understanding of motivation and behavior, he’s the researcher on the team. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. It’s already happening…. But does he force-feed them to our hero? Second City knows this.

Content 100

Content Committee Marketing Consultant 100

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can respond to any post directly from your dashboard, assign it to another team member, or flag it for follow-up. Pricing: Starting at $99/month; 30-day free trial.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98