Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231

Industry Real Estate Social Media Travel 231

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Wipe off your knees.

Feed 164

Feed Feedly News Tips 164

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. Google itself confirmed that the duplicate content penalty is a myth , but that doesn’t mean it will serve your SEO effort.

Social Media 94

Social Media Content Marketing ROI 94

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media messaging during a crisis. ” Social media strategy during a crisis.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Research 143

Research Social Media Airlines Marketing 143

Buffer Social

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

Social Media 93

Social Media Film Meme Apple 93

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Social Media Management 118

Social Media Management Social Media Platform Review 118

Ignite Social Media

OCTOBER 4, 2016

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Google Alerts. Google Alerts lets you set up a query and allows you to choose several settings such as how frequently you get alerts, sources (news, blogs, video, etc.), Contact us!

Tools 152

Tools Social Media RSS Analysis 152

Buffer Social

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 118

Social Media How To LinkedIn Authentication 118

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. What is a social media executive?

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway? Hey, totally fair question.

Advertising 144

Advertising Campaign Social Media How To 144

Convince & Convert

NOVEMBER 8, 2016

Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Image via Unsplash. highlight to tweet).

Social Media 167

Social Media Hashtag Travel Tourism 167

Harp Interactive

FEBRUARY 9, 2010

I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Provides a snapshot of your social media presence. is a simple and FREE service that makes updating your social networks a snap! Friend Feed.

Resources 243

Resources Ping.fm Tools Social Media 243

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 95

Data Social Media HootSuite Template 95

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

The Social Media Hat

AUGUST 29, 2016

Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. Where do you find content ideas for social media? Set Google Alerts, or Don't.

Social Media 163

Social Media Content How To Aggregator 163

Laurel Papworth

FEBRUARY 24, 2021

In this lecture we go through the tools that Universities can use for social media (free and paid) as well as tips and strategies. Using tools for industry leadership and news, for crisis comms and issues management, for jobs and more. Resources for #HigherEd #EdTech #EduAu.

Social Media 52

Social Media Education HootSuite Marketing 52

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Most social media marketing agencies offer set services for flat fees.

Social Media 99

Social Media Marketing Social Media Management Report 99

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Hashtag 99

Hashtag Analytics LinkedIn Content 99

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 78

Social Media HootSuite Marketing Social Networking 78

Laurel Papworth

JUNE 24, 2014

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link]. Google Search. Readers (Alternative).

RSS 90

RSS Social Media Netvibes API 90

Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name.

Small Business 91

Small Business Social Media Tips Content 91

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. If we don’t pay each other on time, we are letting ourselves starve and disrespecting our industry as a whole.

Consultant 0

Consultant Industry Collaboration Project 0

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

SocMed Sean

FEBRUARY 21, 2013

Stan is an online writer and a social media enthusiast who loves to write about the latest social media trends. While some types of industries certainly have different relationships with those customers, the fact that people need to purchase products and services in order to keep a company afloat remains unchanged.

Social Media 274

Social Media Brands Issues Social Networking 274

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

agora pulse

APRIL 27, 2017

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. But when you ask social media experts if these tools offer what they really need, the answer is often a resounding “no.” 23 Experts Tell Us.”

Social Media Management 125

Social Media Management Social Media Tools HootSuite 125

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Metrics 107

Metrics Social Media Analytics Report 107

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. In short, yes.

Organization 100

Organization LinkedIn Strategy Social Media 100

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. In fact, 96% of respondents in an Attorney at Work survey say that they use social media.

Social Media 87

Social Media Industry Engagement Survey 87

Keyhole.co

MAY 3, 2023

Or, to educate your content strategy, you may want to track hashtags in your industry to learn what types of content your target demographic engages with most. Reach: How people’s feeds did your hashtag show up? Reach – How many feeds or timelines did this hashtag show up on? Know how impressions are calculated from here.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92