article thumbnail

iOS 14 Resources for Facebook Advertisers

Jon Loomer

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Needless to say, we get a lot of questions about Facebook ads changes related to iOS 14. What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14?

article thumbnail

Most Profitable Mobile App Marketing Strategies

Social Media Marketing

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? Samples of this category are calculator, flashlight, alarm, reminders and weather.

Mobile 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” Let’s take a closer look… Labels on Metrics.

Metrics 162
article thumbnail

How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. Facebook URL Builder. Note that Facebook offers this, too.

URL 155
article thumbnail

The Power of Facebook Advertising [Infographic]

Mindjumpers

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. Facebook ads statistics. More than 3.2

article thumbnail

An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

Here’s how it happened: I saw a sign promoting the Which Wich Facebook page. I saw a Facebook wall post from the company about a QR promotion. Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%. But now I have.

Sample 152
article thumbnail

How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? This Facebook ad format is ideal for e-commerce companies, particularly those already taking advantage of dynamic ads.

Facebook 146