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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

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Facebook Adds New Harry Potter AR Features, Which Utilize New Skin Tone Sampling to Better Match Effects

Social Media Today

Some interesting new additions, as Facebook continues to build-out the functionality of its Portal device.

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Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands.

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How to Choose Facebook Ad Placements

Jon Loomer

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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Create Facebook Split Test with Ad Set Duplication

Jon Loomer

Want a quick way to split test different audiences with your Facebook ads? Note that this is different from Facebook’s primary built-in split testing feature. Note that within the Help Center , Facebook indicates that you can create a split test by duplicating an ad set using the following variables: Audiences. Placements.

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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It's what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. It's not a new phenomenon that people buy from people. Have you ever thought about these things?

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