Jon Loomer

NOVEMBER 3, 2019

There are reasons you may want to edit your Facebook ad destination URL by placement. And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. Facebook URL Builder. Note that Facebook offers this, too.

URL 153

URL Facebook How To Sample 153

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach. Facebook Post Reach Defined. If a user sees the post as a paid placement (i.e.

Report 162

Report Facebook Organization Metrics 162

Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? But many businesses don’t know where to start or what to look for when auditing their Facebook account. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” What is a Facebook audit? If so, consider that over 2.93

Facebook 52

Facebook How To Review Analytics 52

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. They assume they should only run ads in the news feed, for example. News Feed on Mobile Devices. Learn More About Facebook Ad Reports!

Report 113

Report Facebook eBook Sample 113

Buffer Social

APRIL 25, 2017

The Instagram algorithm, just like the Facebook News Feed algorithm , is so mysterious yet ingenious and brilliant in showing the best content to the most people. This implies that a post with more engagement is likely going to rank higher on your Instagram feed. higher on your feed. Let’s go.

Instagram 111

Instagram Feed Feedly Posterous 111

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 125

Marketing How To Software Team 125

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Reach: How people’s feeds did your hashtag show up on? Wait: Give your hashtag some time so you don’t make conclusions on a small time sample.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Jon Loomer

MARCH 8, 2023

This time, I would only use News Feed. While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. This is not surprising since I was forcing the algorithm to only use News Feed, which is the most expensive placement. A few observations… 1.

Eventful 192

Eventful Newsletter CPM CPC 192

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. Share this on Facebook. Tweet This! Share this on Linkedin.

B2B 206

B2B Social Media Marketing Sample 206

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Sample this. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. As such, brands rely on the community built around their pages.

Metrics 60

Metrics Brands Facebook Sample 60

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. The company is active on Twitter, Facebook, TikTok, and Instagram. It’s seriously easy. ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

The Realtime Report

JUNE 6, 2014

Facebook: 1.23 via Facebook. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube.

Social Networking 181

Social Networking Tumblr Brands Content 181

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. ” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to.

Advertising 145

Advertising Campaign Social Media How To 145

Jon Loomer

AUGUST 7, 2015

Within the past couple of days, Facebook launched “Live,” a way for celebrities and public figures (as well as normal dorks like me who got access) to stream live video to their Facebook fans for a personal, interactive experience. Same process here with Facebook Live. Of course, it’s not without bugs.

Video 113

Video Facebook Applications Feed 113

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? by Adam Sherk on September 17, 2009 Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them.

Sites 238

Sites News Engagement Facebook 238

Convince & Convert

OCTOBER 20, 2015

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Here’s a sample episode.).

Twitter 60

Twitter Facebook Microsoft MySpace 60

Buffer Social

OCTOBER 14, 2019

So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage.

News 63

News Facebook Survey Hubspot 63

The Realtime Report

AUGUST 29, 2012

Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ ’ It is something they fully embrace and reap many benefits from.”

Sample 180

Sample Samples Case Study Hotels 180

agora pulse

MARCH 1, 2018

It’s such a simple way to ensure that your feeds keep ticking over even when you don’t have time to post. There are lots of ways you can use the bulk publishing feature to streamline your marketing, and I’ll talk about those shortly. Twitter, Facebook, LinkedIn, and Google+ all support bulk scheduling. To save time!

Sample 107

Sample Samples Energy Publishing 107

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. Ongoing SMM Activities.

Social Media 168

Social Media How To Marketing Syndication 168

Mindjumpers

FEBRUARY 21, 2014

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? Facebook Updates News Feed.

Engagement 226

Engagement Sample Samples Upcoming 226

Waxing UnLyrical

JUNE 22, 2016

For example, what’s most likely to get click-through on Facebook: a link or an organic article ? While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers. Facebook Instant Articles. Begin publishing.

Content 128

Content Apple Drupal WordPress 128

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247

Tools Adwords Marketing Class 247

Rebekah Radice

AUGUST 27, 2016

Wondering what Facebook Instant articles are or why they should matter to your business? While businesses can optimize their website images, reduce server response times, and avoid redirects, Facebook took things one step further. Ready to learn how to use Facebook Instant Articles in your business? With its 1.51

Facebook 60

Facebook RSS API How To 60

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

JULY 7, 2016

billion people logging in daily, Facebook is a huge resource for your business. The marketing potential is high, but how do you maximize it? Facebook Business Pages need to be treated differently from your personal profiles. Here are some Facebook Business Page tips to up your marketing game. Long Description.

Tips 73

Tips Facebook Real Estate Mobile 73

Hootsuite

SEPTEMBER 27, 2023

YouTube Shorts ad revenue sharing In this method of seeing your YouTube Shorts monetized, you get a share of the revenue generated from ads between videos in the Shorts feed. Source: YouTube Help YouTube adds together all the revenue from ads shown between videos in the Shorts feed. Your share is based on a four-step formula.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Is that an indictment of the power and effectiveness of social as a marketing tactic overall?

Social Media 163

Social Media Skills UGC Sample 163

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. ”) and such headlines feed into our curiosity. What’s the goal of content marketing, anyway? Feed into to natural sense of curiosity. Put together headlines that promise a payoff.

Content 140

Content Case Study Sample Samples 140

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Have them tweet the contents of their bookshelf or RSS feed. highlight to tweet).

Loyalty 60

Loyalty Twitter Brands Sample 60

Later

AUGUST 18, 2019

You’ve probably spotted Instagram’s cool stories filters already — from floating golden orbs, neon frames, and the classic puppy ears, Instagram Stories AR (augmented reality) effects are taking over our feeds! . First up — join the super-insightful Spark AR Facebook Community! .

Instagram 83

Instagram How To Sample Samples 83

Sprout Social

OCTOBER 19, 2023

Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. Empower the rest of your organization with timely data The benefits of a strong reputation trickle down to the rest of your team (hint: not just marketing). Let’s take a closer look at the benefits below.

Reputation 96

Reputation Sentiment Analysis Notification 96

Bill Hartzer

SEPTEMBER 30, 2014

Think Facebook and Twitter combined into one social media network–without all of the ads, retweets, and “likes” And there’s no algorithm behind their newsfeed or timeline. If someone you’re following or “friends” with posts or says “ello”, then you’ll see it in your feed.

Social Networking 117

Social Networking Avatar Notification Sample 117

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Yet even though Facebook has restricted content reach, you can still get exposure with the right strategy. Your goal is to make people visit your account regardless of if they see your content in their feed.

Instagram 52

Instagram UGC Apparel Hashtag 52