Jon Loomer

DECEMBER 2, 2019

Want a quick way to split test different audiences with your Facebook ads? Note that this is different from Facebook’s primary built-in split testing feature. Note that within the Help Center , Facebook indicates that you can create a split test by duplicating an ad set using the following variables: Audiences. Placements.

Facebook 180

Facebook Sample Samples Campaign 180

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Your Ad Preferences.

Yahoo 192

Yahoo Facebook Sample Samples 192

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” The difference: This test utilizes Facebook’s Conversion Lift measurement. Let’s take a closer look at what this is and how you might use it.

Research 167

Research Tools Comparison Facebook 167

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” Let’s take a closer look… Labels on Metrics.

Metrics 162

Metrics Facebook Sample Samples 162

Convince & Convert

APRIL 25, 2011

Here’s how it happened: I saw a sign promoting the Which Wich Facebook page. I saw a Facebook wall post from the company about a QR promotion. Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%. But now I have.

Sample 152

Sample Samples Foursquare Microsoft 152

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Your Ad Preferences.

Yahoo 148

Yahoo Facebook Sample Samples 148

The Realtime Report

AUGUST 9, 2020

What Types of Digital Marketing are Right for You? Digital marketing becomes the best—and often only—way to reach them. That makes digital marketing a thriving industry even in uncertain times. Maybe you want a career in marketing, but you’re not sure where to start. Search Engine-Based Marketing.

Types 155

Types Affiliate marketing Marketing Sample 155

Jon Loomer

NOVEMBER 1, 2019

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The Facebook ads can make the email more effective and vice versa.

Facebook 138

Facebook Sample Samples CPM 138

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Bolster your Facebook pages with applications from third parties.

Guidelines 354

Guidelines Report Facebook Case Study 354

Buffer Social

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. I’m not even talking about a sample box at this point: We kept things really simple to start by creating a digital prototype.

Products 83

Products Sample Samples Marketing 83

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Jon Loomer

OCTOBER 23, 2018

Facebook Saved Audiences are a built-in feature allowing advertisers to pre-build an audience for repeated use in targeting. How to use Facebook Saved Audiences. For this example below, I’ve given the audience a sample name, with some basic targeting information to include people in California between the ages of 25 and 45.

Instagram 165

Instagram Facebook Sample Samples 165

Jon Loomer

FEBRUARY 7, 2024

You can’t even rely on Facebook as a source in GA4 since a link wasn’t clicked. This is getting more difficult for any tracking, but someone clicks an ad from their phone while in their Facebook app. That same person moves to their desktop and opens their browser, which is already logged into Facebook.

Report 179

Report Sample Samples API 179

Webbiquity SMM

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. Showcase reviews: BuzzBlogger.

Google 104

Google Tools Sample Samples 104

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. Fortunately, there are third party resources that have already received Facebook’s approval and provide all of the resources needed.

Types 317

Types Facebook Notification Survey 317

Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? But many businesses don’t know where to start or what to look for when auditing their Facebook account. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” What is a Facebook audit? If so, consider that over 2.93

Facebook 52

Facebook How To Review Analytics 52

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter'

B2B 263

B2B Social Networking Research Marketing 263

Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports. But creepy.

Analytics 155

Analytics Eventful Facebook WordPress 155

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 79

Template Templates Social Media RFP 79

Jon Loomer

NOVEMBER 3, 2019

There are reasons you may want to edit your Facebook ad destination URL by placement. And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. Facebook URL Builder. Note that Facebook offers this, too.

URL 155

URL Facebook How To Sample 155

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. Present Before You Email (If Possible!).

Template 112

Template Templates Report Social Media 112

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Jon Loomer

JUNE 23, 2017

Facebook is rolling out new features for Group admins that will aid in the management of members and content. One primary complaint from Facebook group admins has been the lack of any access to metrics regarding the activity of members. This could potentially influence how you market, run ad targeting, and communicate.

Groups 165

Groups Groups Facebook Metrics 165

Jon Loomer

APRIL 18, 2018

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?

Analytics 167

Analytics CPA Facebook Advertising 167

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach. Facebook Post Reach Defined. If a user sees the post as a paid placement (i.e.

Report 162

Report Facebook Organization Metrics 162

Hootsuite

MAY 3, 2021

They’re not affected by changes to third-party cookies or the Facebook pixel. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. Examples: facebook, twitter, blog, newsletter, etc. Sample code: utm_source=facebook.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Jon Loomer

NOVEMBER 2, 2017

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. This is set at the top of the ad set when optimizing for Conversions. Registrations.

Campaign 135

Campaign Facebook Sample Samples 135

Ignite Social Media

JANUARY 11, 2021

With murder hornets , African dust storms blanketing Puerto Rico, and a biblical plague of locusts representing just a small sample, 2020 was the WTF of years. The new platform will be called Facebook. Seriously, contact with aliens would have been too predictable. Let’s hope I’m wrong with these items above.

Social Media 158

Social Media MySpace Sample Samples 158

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

The Realtime Report

MARCH 5, 2014

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Related Stories KLM Lets You Book Flights Via Facebook and Twitter How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide Tweet to Translate: Free Twitter Hub at Sochi Games.

Buy 164

Buy Products Instagram Twitter 164

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Ignite Social Media

FEBRUARY 27, 2020

Moving forward, if your company does business with California residents, your marketing team will have to sort, and separate customer lists based upon the information that consumers allow to be shared, it’s more far reaching than that. The State of Facebook Fan Growth. We also looked at the top brand pages on Facebook.

Trends 117

Trends Social Media Sample Samples 117

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 125

Marketing How To Software Team 125

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Advertising 105

Advertising Social Media Strategy Tools 105

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. But we can’t always get exact numbers, e.g. for third-party sites, so in those cases UVPM has been determined by using a small sample. AVEs rear their ugly head. ” So I do get it.

Sample 252

Sample Samples Metrics Consultant 252

Buffer Social

JUNE 22, 2017

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. 5 hidden Instagram marketing features.

Course 110

Course Social Media Strategy Curation 110