Sprout Social

JUNE 11, 2024

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. This is both the college’s promise, and a key messaging pillar used throughout marketing materials.

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Education Social Media Strategy Collaboration 102

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 115

Strategy Brands UGC Marketing 115

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Be sure to post event updates and ask followers to join in.

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 95

Influencer Brands Collaboration Authentication 95

Sprout Social

JUNE 24, 2021

For marketing leaders, this presents an opportunity to take stock of the expectations, operating procedures and rituals that should carry over post-pandemic—and those that should be left behind. By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Some leaders just don't want change.

Team 112

Team Marketing How To Policies 112

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them.

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Examples Brands Sentiment Reputation 104

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Advocacy expands your candidate pool and generates positive social sentiment and buzz that increases your application volume.

Buy 89

Buy Curation Statistics Survey 89

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Gauge positive and negative sentiment from audiences.

Statistics 102

Statistics Skills Analytics Press Release 102

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

Data 222

Data Sample Samples Survey 222

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts.

Analysis 52

Analysis How To Marketing Price 52

Absolute PA

APRIL 11, 2014

That means, you can make a profound connection through your marketing, and provide them with the solutions to their deepest desires and wants through your products and services. ( This is to better understand public sentiment around the brand. ). Online surveys. Your Auto-responder sequence.

Tools 94

Tools Survey Marketing How To 94

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350

Analytics Social Media Trendrr Digg 350

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. In this article, we’ll explore the close connection between social listening and strong content marketing practices. Sharing content related to the company or brand.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach.

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Data Survey How To Review 117

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 90

Sentiment Analysis Tools API 90

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

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Authentication Analysis Sentiment Tumblr 98

Sprout Social

DECEMBER 15, 2020

Brands are always looking for timely trends to jump on, but because of the lingering effects of 2020, marketers will need to adjust their approach to those trends in 2021. Of the 14,664 Tweets we analyzed, 48% of the Tweets had positive sentiment while 37% were neutral and 15% were negative. Goals and #fitness are still in play.

Instagram 124

Instagram Comparison Sentiment Reddit 124

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Continuing the photography example above, a camera store may discover a local enthusiasts’ group and partner with them to run sponsored events or info sessions. Dark social helps you find these powerful sources.

HootSuite 120

HootSuite URL Analytics Forums 120

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 249

Social Media B2B Marketing SEO 249

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 141

Strategy Metrics Hubspot Retail 141

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 119

Social Media NGO ROI Research 119

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 75% of B2B businesses market their products and services on Twitter. (There’s so much noise!)

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

MAY 1, 2023

the marketing team, legal department, outside clients, etc.) Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Social media workflow tools Ready to make your social media marketing process flow like water?

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Template Templates Social Media Tips 134

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). 40% talk about their kids’ sporting events. Become Predictive in Marketing Efforts.

Research 60

Research Engagement How To Sentiment 60

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

Conversation 166

Conversation Badge Sample Samples 166

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Create animations?

Tools 208

Tools Social Media Lithium Sysomos 208

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market?

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

APRIL 26, 2022

As HubSpot’s Director of Executive Communications Hannah Fleishman puts it, “The reality is, an executive’s platform is one of the most powerful recruiting, marketing and sales tools a company has.”. Internally, consider an anonymous survey for employees. Thank you for putting on a great event @MichiganRoss. Build trust?

Strategy 84

Strategy How To Training ROI 84

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”. But times have changed.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. With social media analytics, marketers get a peek into users’ lives and fetch valuable data to understand them better based on their interests, behaviors, and even demographics.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 21, 2019

In a 2017 survey , Clutch found that 25% of business use social listening to improve their products, 24% for attracting customers and 21% for providing better customer service. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. Chi-town pizza.

Twitter 74

Twitter Sentiment Hotels Influencer 74

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important?

Loyalty 84

Loyalty Brands How To Discount 84

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. You could be running an event and you want to track real-time mentions so you can respond to and track them. Sentiment Analysis. You may also be monitored!! Who is monitoring you?

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Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

FEBRUARY 14, 2024

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”. Or love to hate. Make them laugh.

Strategy 126

Strategy Brands Marketing Airlines 126