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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. So, again, we haven’t solved a problem yet. What did you do?

Eventful 180
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Research Group Makes Music with ETs

The Realtime Report

Research Group Makes Music with ETs LightNet researches the edge of the possible. In September, learn more about peaceful ET contact in a six-day ET Contact Event on Zoom around the world and live in Sedona, AZ called Contact 250. Their latest experiment involved making music with extraterrestrials.

Research 103
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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 143
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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World Shapers – Harrison.AI Artificial Intelligence Event – Talking AI and ChatGPT

Laurel Papworth

This is a free educational event on artificial intelligence and is recorded if you are unable to attend. This is a virtual web event, hosted by Dr Andrew Rochford & broadcast online on Wednesday 7 June, 1pm – 2pm. Please register. For more information contact Harrison.AI.

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Social Media Planning Around Popular Events

Ignite Social Media

In this post, we’ll discuss how you can be prepared and plan ahead for those timely events. Research & Brainstorm. At the beginning of the year, take some time to research big events happening that year and see where you as a brand fit. It’s as simple as it sounds! Setting Goals. Editorial Calendar. Post Regularly.

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Facebook Ads Research Tool: Test and Learn

Jon Loomer

Event source. This is the type of conversion event that you want to track. In this case, you’ll obviously need the Facebook pixel installed on your website with pixel events. But you can also select an app event, offline event , or custom conversion. This is the date range of your test.

Research 167