Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Social Capital Research Social Media Case Study 275

Bill Hartzer

OCTOBER 10, 2023

The survey, conducted under the theme ‘My Lifestyle,’ unveils a concerning trend, with 74% of young Arabs admitting to struggling to disconnect from social media. Moreover, 61% acknowledge that social media addiction has a negative impact on their mental health.

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Social Media Survey Sample Samples 167

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Take-away for experienced social media managers.

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Social Media Management Social Media Trends Meme 183

Rebekah Radice

MARCH 19, 2017

Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. Using social media before, during, and after an event will set you apart. Hashtag Research.

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Eventful Social Media Conference Hashtag 132

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

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Template Templates Social Media RFP 102

Social Media Strategies Summit

AUGUST 4, 2020

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .

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Social Media Communities Instagram Eventful 174

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

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Social Media Tools B2B Team 83

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265

Ignite Social Media

JANUARY 27, 2021

Below we outline some best practices when it comes to going dark on social media. . When to Go Dark on Social Media. It can be difficult to decide whether the event or situation warrants your brand going dark, but this is when having a plan in place can help. When to Resume Social Media Activities.

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Social Media Strategies Summit

DECEMBER 16, 2022

Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. However, leveraging students to support your social media initiatives is easier said than done. Kelly Bennett , Social Media Manager, University of Cincinnati.

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Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. ROI in social media. Related articles.

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Study Social Media Wikipedia ROI 377

Social Media Strategies Summit

AUGUST 3, 2020

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .

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Social Media Communities Instagram Eventful 130

The Realtime Report

MARCH 4, 2014

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. Basically we found this effect every time there was an event going on. No problem.

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Eventful Social Media Statistics Study 170

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

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Social Media Management Questions Social Media HootSuite 103

Social Media Strategies Summit

FEBRUARY 18, 2021

Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.

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Trends Social Media Authentication Instagram 193

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. By now, we’ve all heard of Social Media.

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Social Media Hashtag LinkedIn Instagram 232

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

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Examples Social Media Sentiment Influencer 115

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

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Retail Social Media Brands Tips 104

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Ignite Social Media

APRIL 6, 2020

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). Social Media Usage During Covid-19.

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Social Media Marketing Sports YouTube 159

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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Research Google Newsletter Curation 77

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network.

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Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Social Media Crowdsourcing Privacy Comparison 138

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow. Check Paid Social Campaigns.

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Social Media Management Social Media Curation UGC 172

Ignite Social Media

JULY 6, 2018

Where Twitter may struggle with some of the above, they are a great source for keeping up on live events. Here’s what they’re doing to own live event coverage on social. I sure hope they expand this to other events!”? The post Will Twitter Own Live Event Updates? New Notifications.

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Eventful Twitter Notification Sports 108

Social Media Today

DECEMBER 1, 2022

Reddit’s looking to highlight its value as a market research and audience insights tool.

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Reddit Eventful Marketing Research 194

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. LEGO Minecraft?

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Construction Social Media Strategy Collaboration 52

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Determine Your Audience.

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Social Media Tips Hashtag UGC 179

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? Do your research.

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Consultant Social Media How To Insurance 104

Hootsuite

JULY 19, 2023

In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

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Hashtag Real Estate Social Media HootSuite 81

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. By the end of this article, you will be able to understand: Why does a brand need a social media presence?

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Social Media Brands Reddit Platform 130

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 135

Rebekah Radice

MARCH 19, 2017

Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. Using social media before, during, and after an event will set you apart. Hashtag Research.

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Eventful Social Media Conference Hashtag 60

Social Media Strategies Summit

SEPTEMBER 18, 2023

Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session. As social media manager, the responsibility landed with Abbey. With approximately two months to plan the event from scratch, Abbey started by researching relevant local bloggers.

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Influencer Travel Retail UGC 130

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

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Social Media Management Social Media How To Template 136

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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B2B Social Media Strategy LinkedIn 139

Sprout Social

OCTOBER 21, 2020

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. concerts) are a no-go and sporting events are nearly shut out to anyone who isn’t a player. Audience-inspired events and content. A total of 8.5

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Social Media Analytics Eventful Hashtag 109