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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

Video 229
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Craft creative and unique TikTok bios with these 7 tips

Sprout Social

Your TikTok bio is under your profile picture on mobile and desktop view. Here’s what it looks like on mobile: And here’s what it looks like on desktop: You can edit your bio by clicking on the Edit Profile button beneath your profile photo. Open the TikTok mobile app. Plug your events like the NBA.

Tips 86
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. There are three types of audiences you can create; retargeted website, lookalikes and uploaded lists (uploaded lists do not require the Insight Tag): Retarget Website Lists. Lookalike Audience Lists. Uploaded Lists.

LinkedIn 178
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. Build customer loyalty.

SMS 101
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What is local SEO and how to improve your local ranking

Sprout Social

They could be searching for “concerts near me” to find an upcoming concert in their city or “best painting service in [location]” to find a painting service nearby. The snack pack results follow, appearing in a box that highlights the top three business listings related to that particular search. Claim and optimize your GMB listing.

SEO 109
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Twitter trending topics: How they work and how to use them

Sprout Social

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab.

Trends 122
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Leverage Google My Business posting from Sprout for a stronger online presence

Sprout Social

Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. That’s why we’re excited to share that you can now post to your Google My Business (GMB) profiles directly from the Sprout platform and mobile app. Provide fresh content and relevant updates.

Google 98