Sprout Social

MARCH 28, 2024

Monitor what hashtags drive more positive or negative engagement to ensure your content hits the right notes. Monitor your competitors Incorporating hashtag analysis into your competitive monitoring will help you optimize your social media strategy by staying competitive and increasing your share of voice more relevantly.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Social Media Strategies Summit

JULY 28, 2021

Sign-Up Only Virtual Events. Virtual conferences and events are a great way of generating leads from social media, especially if you include a pre-registration process. If your content and presentation are impressive, you can earn new leads through word-of-mouth marketing post-event as well. Is that all? Need an example?

Social Media 264

Social Media Discount Influencer B2B 264

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Jon Loomer

OCTOBER 17, 2022

I’ve written before about how I use custom events for monitoring and optimizing for quality traffic. Here’s a quick explanation… @jonloomer Do you use custom events to track quality website traffic? Tutorials – FASSounds. Facebook Ads for Quality Website Traffic. facebookads #facebookadstips ?

Facebook 188

Facebook Eventful Instagram Video 188

Jon Loomer

SEPTEMBER 15, 2022

You may want to monitor the quality of traffic you’re sending by calculating the ratio of Landing Page Views over Link Clicks. From a basic level, you could build a custom metric based only on the information that Facebook provides (landing page views and standard events). Scroll Depth Event. Internal Link Clicks.

Metrics 214

Metrics Examples Facebook How To 214

Social Media Strategies Summit

FEBRUARY 8, 2023

Moriah and her team use templates for everything from articles and editorials to events and awards announcements. Keeps you organized: Even if you’re a small team juggling multiple events and announcements, you can keep tabs on what needs to happen (and when), all in a single document. DO – Adjust your approach based on sentiment.

Social Media 200

Social Media Google Tips Template 200

Social Media Strategies Summit

FEBRUARY 28, 2023

But you can absolutely improve your preparation by running a “ crisis audit ” — a thorough investigation of your current crisis comms strategy — and digging into past events to understand the most likely future scenarios. Carry Out a “Crisis Audit” No one expects government agencies to predict the future.

Strategy 172

Strategy Construction Resources Press Release 172

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. This is especially important for brands with multiple events or locations. Lean on pre-built noise exclusion options.

Examples 123

Examples Social Media Sentiment Influencer 123

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. Analyze how people respond to your organic posts and paid ads in one place.

Reputation 131

Reputation Tools Brands How To 131

Webbiquity SMM

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Pam Moore

APRIL 2, 2024

Social Media Monitoring and Sentiment Analysis: AI Tools monitor social media conversations, providing valuable insights into customer opinions, preferences and brand perception. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more! Don't wait!

Strategy 78

Strategy Marketing Analysis ROI 78

Jon Loomer

JUNE 11, 2020

Use the Facebook Event Manager testing tool. What does pixel event code do? How are the details of an event (like the price, quantity, and name of a product purchased) logged with event code? Using crawlers that monitor what a visitor is doing. How many pixel events can occur on a single web page?

Facebook 217

Facebook Eventful WordPress Price 217

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. This type of BTS content is also great for promoting special sales or events, because it encourages people to visit in person.

Campaign 91

Campaign Content Upcoming Authentication 91

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

NOVEMBER 30, 2023

Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services. And ofcourse, our Spike Alerts help you monitor and respond to significant increases in mentions or keywords related to your brand or industry.

Analysis 106

Analysis Sentiment Marketing How To 106

Waxing UnLyrical

MARCH 19, 2014

The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. The chat was kicked off with a question about the risks of social media monitoring in the workplace. This tweet caused some to bristle a bit: Social media “monitoring” is really just a nice way of saying surveillance.

Training 211

Training Privacy Applications Social Media 211

Buffer Social

NOVEMBER 8, 2023

In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics. Event sign-ups In many marketing teams, events are considered part and parcel of a company’s content offering (just look at how Goldcast’s Lindsay McGuire handles them below).

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? It’s preposterous even to suggest such things.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Ignite Social Media

JULY 6, 2023

Determine what success means to you—whether it’s receiving invitations to speak at industry events, becoming a guest on podcasts, driving more web traffic, growing your followers, or increasing impressions and engagements. Embrace Feedback: Regularly monitor your personal branding efforts and adapt as needed.

Social Media 167

Social Media Tips Authentication Resources 167

Keyhole.co

MARCH 16, 2023

While many other fashion brands only only take advantage of world-renowned events like Valentine’s Day and Christmas, Topshop takes advantage of other smaller festivals or events — especially in entertainment and fashion space. Remember, this is an event many other fashion brands don’t value as much as they do more popular events.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 80

Banking Social Media HootSuite Sentiment 80

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

Eventful 212

Eventful Facebook Upcoming Conversation 212

Jon Loomer

JUNE 2, 2020

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. But I want to be sure that, if you missed that post, you know how to set up the base pixel in Google Tag Manager and test the events. Test Your Event.

Eventful 211

Eventful Facebook Conversation Upcoming 211

Ignite Social Media

FEBRUARY 17, 2021

Social Media Monitoring. While content should still be regularly monitored, it’s no longer necessary that full teams meet on a daily basis in most cases. It’s essential for social teams to keep a pulse on current events and the news, then interpret your channel strategy through this lens. For example, live events.

Social Media 176

Social Media Marketing Influencer Team 176

Ignite Social Media

AUGUST 28, 2023

For example, a Twitch creator hosted a public event with product giveaways that got out of control. He is now facing charges in New York City for inciting a riot and unlawful assembly, and 65 people were arrested during that event, including 30 juveniles. Above all else, craft your response with transparency and authenticity.

Influencer 78

Influencer Brands Travel Sentiment 78

Jon Loomer

MAY 26, 2020

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. The Solution: Facebook Pixel Event for Time Spent.

Eventful 215

Eventful Facebook URL Conversation 215

Awario

MARCH 25, 2021

You can track hashtags to analyze your marketing campaign, monitor your event and see how it performed on social media, find your target audience, collect user-generated content, and improve your strategy based on the social listening insights.

Hashtag 96

Hashtag Twitter How To Eventful 96

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. After you’ve reviewed the day’s events and done any essential check-ins, open your social media dashboard. Monitor Hashtags.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Event responses: The number of people who provided a positive response to your event invitation (applies to event responses campaigns).

Report 152

Report CPM CPC Facebook 152

Ignite Social Media

NOVEMBER 8, 2018

This can be used to promote events, give an inside look, run a live sweepstakes or show your community what is happening in-the-moment. You should create a run of show (think of it like a script, including all information you might need) and practice it prior to the big event. DO Have Someone Monitoring. DO Check equipment.

Hosting 165

Hosting Film Communities Video 165

Sprout Social

JUNE 7, 2022

With social listening, you can monitor the conversations happening around your brand to ensure everything is above board. You’ll likely have to tap multiple people to handle this to account for breaks and after-hours monitoring. Your cashtag will help you monitor stock-related conversations happening on Twitter.

Strategy 116

Strategy How To Hashtag Team 116

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Jon Loomer

SEPTEMBER 23, 2021

When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience. Announced in Marketing API v12.0 , Targeting Expansion will be turned on automatically when optimizing for conversions, value, or app events while using the Conversions objective.

Facebook 212

Facebook API Advertising Conversation 212

Bill Hartzer

DECEMBER 7, 2023

This centralized approach not only enhances the efficiency of customer service but also provides invaluable insights for monitoring campaign performance. Cross-channel Tracking & Segmenting: Implement advanced tracking mechanisms to monitor user behavior across diverse channels.

Groups 95

Groups Groups Resources Engagement 95

agora pulse

SEPTEMBER 30, 2020

Monitoring. My favorite example here is @ MoonPie , which has developed a unique voice by inserting the brand into conversations related to space, trends, or current events. Monitor your target keywords carefully on Twitter and jump in regularly to provide help, advice, and directions. Then you are probably doing it wrong.

Social Media Management 187

Social Media Management Social Media Tips Content 187