Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

Industry 117

Industry Real Estate Social Media Sports 117

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Research 142

Research Social Media Airlines Marketing 142

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Sprout Social analyzed more than 2.9 Consumers want to talk to retailers of all sizes during the holiday season.

Retail 108

Retail Sentiment Project Instagram 108

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Conduct a social media audit.

Template 145

Template Templates Social Media Tools 145

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Social Media Management 115

Social Media Management Social Media Platform Review 115

Convince & Convert

AUGUST 27, 2013

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? Brand images without people would be associated with greater engagement than those images including people. How Does the Presence of People in Brand Images Relate to Engagement?

Research 164

Research Engagement Facebook Retail 164

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Social Media Management 88

Social Media Management Social Media Real Estate Brands 88

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public. Put together a professional profile.

Journal 119

Journal Social Media How To Hashtag 119

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????

Retail 99

Retail Trends Fashion Marketing 99

Hootsuite

FEBRUARY 4, 2020

After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). That way you can make the best decisions when it comes to your social media marketing strategy. Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs.

Instagram 145

Instagram Social Media Marketing Survey 145

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 98

Social Media Management Social Media Tips Skills 98

Hootsuite

FEBRUARY 22, 2022

Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 8, 2023

hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. Industry-specific data includes mid- to high-level engagement times. to 5 p.m.)

Tourism 103

Tourism Travel Education Engagement 103

Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services.

Platform 111

Platform Social Media Tumblr Reddit 111

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Convenience in Social Shopping. So how do you create a shoppable video, either paid or unpaid, on your favorite social channels?

Social Media 52

Social Media Video Content UGC 52

Ignite Social Media

MAY 24, 2016

It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. It was a combination of cross platform promotion, drool-worthy pictures, strategic hashtag usage, user interaction and live streaming to the social media universe that made Coachella a marketing success worth replicating.

Engagement 110

Engagement Brands Hashtag Eventful 110

Unmetric

MARCH 29, 2019

In recent times we have brands bringing pranks to social media. Despite the brands publishing the lowest number of April Fool’s Day posts on Twitter in 2018, these posts received the highest interactions when compared to the previous two years. In total, brands published 200 pieces of content on Instagram and 307 on Twitter.

Social Media 113

Social Media Analysis Instagram Campaign 113

Webbiquity SMM

MARCH 18, 2011

but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. A social media strategy that’s all about “me me me!&#

Social Media 191

Social Media Retail Authentication Course 191

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. The De-Siloing of Social Commerce. billion in 2025?

Social Media 52

Social Media UGC Marketing Influencer 52

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Boost brand engagement?

Platform 78

Platform Social Media Small Business Instagram 78

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). Soon long rants can be composed tweet by tweet and then published in order by clicking “Tweet All”. This is big news for retailers and lifestyle brands wishing to boost instore sales. Sherrilynne Starkie.

Features 230

Features Tools Smart Phone LinkedIn 230

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service. Publishing whitepapers/ebooks?

Analysis 97

Analysis Sentiment Marketing How To 97

Sprout Social

JULY 6, 2022

How to find your own best times to post on social media. Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Even though most weekdays saw some engagement on Twitter in the early morning hours around 3 a.m.,

Twitter 98

Twitter Tourism Travel Education 98

agora pulse

JUNE 21, 2019

In business since 2005, Legacy Housing also continues to build high-quality homes at a substantial value to its network of independent retailers, company-owned stores, and their customers. With more than 130 retailers in 14 states primarily located in the southwest and southeast of the United States, Legacy is poised for exponential growth.

Social Media 74

Social Media Social Media Management Content Retail 74

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. The habit of live tweeting and using social media while watching TV has been dubbed “social TV.”.

Study 79

Study Advertising Nielsen Retail 79

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Whenever an NFL player suffered an injury deemed to be turf-related, Pennington responded in real-time on social media.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

Social Media 92

Social Media How To Marketing ROI 92

Unmetric

AUGUST 6, 2019

As always, it was a wild month on social media in July, starting with the US winning the FIFA Women’s World Cup and ending with people dramatically aging themselves using their phones. Brands cashed in on all the chatter on social with their own twists and take on popular trends. Discover Content Inspiration. Instagram is down.

Brands 95

Brands Retail Curation Privacy 95

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Strategy 115

Strategy Brands UGC Marketing 115

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389

Blogger Brands Technorati comScore 389

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Here''s how.

Social Media 160

Social Media Automotive Klout Flipboard 160

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Policies 111

Policies Social Media Guidelines Privacy 111

Ignite Social Media

SEPTEMBER 17, 2018

It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. The attention span of the average social media user is basically the same as that of a goldfish. Create visual consistency.

Instagram 154

Instagram How To Hashtag Retail 154

Socialmedia.biz

MARCH 20, 2017

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. B uilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? Social syncing.

Platform 63

Platform Social Media Retail Small Business 63