Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Keyhole.co

OCTOBER 16, 2023

They’ve also struck the delicate balance of engaging younger generations while remaining a beloved choice for older folks — a feat often challenging to achieve. They’ve also struck the delicate balance of engaging younger generations while remaining a beloved choice for older folks — a feat often challenging to achieve. YouTube: 4.08

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

Metrics 134

Metrics B2B Software Social Media 134

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

APRIL 30, 2020

Of course, social media consumption is core to consumer internet behavior. Of course, social media consumption is core to consumer internet behavior. In addition to relying on social feeds to stay up-to-date on the latest COVID-19 developments, consumers are also craving new ways to connect and find community.

Engagement 83

Engagement Patterns Publishing Data 83

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 121

Tips Sentiment Marketing Real Estate 121

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How do they expect us to sound?

Social Media 120

Social Media Template Templates Skills 120

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Does this sound familiar?

Social Media 164

Social Media Strategy How To Training 164

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. You should always aim to prove the effectiveness of your marketing campaigns. Engagement: How many likes, shares, and clicks did your hashtag receive?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

Buy 111

Buy Video How To Template 111

Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. It’s how well you listen and most importantly how quickly you respond when people request help or engage with you online or offline. On average it takes a minimum of 6-7 brand touches for someone to remember your brand.

Brands 167

Brands Training Policies Template 167

Keyhole.co

AUGUST 27, 2020

There are several reasons why your business should have a presence on the social media giant Facebook. Input Your Business Information 3. Start Sharing Marketing Content. Market to a Platform With Over 2 Billion Monthly Active Users. I wasn’t being facetious when I called Facebook the social media giant.

Facebook 103

Facebook How To Mobile Analytics 103

Hootsuite

MARCH 23, 2022

You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Snapchat Insights allows you to monitor and analyze your engagement on Snapchat and get detailed information about your audience. This will help you refine your social strategy.

Analytics 144

Analytics Tools How To Metrics 144

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. It involves factors that require analytical skills to translate data into strategies. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Pam Moore

SEPTEMBER 18, 2017

Your epic piece of content is shared all over the social and digital web, once again. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks.

Content 162

Content Training How To ROI 162

Buffer Social

DECEMBER 12, 2023

For the most successful creators, longevity hinges on more than just creativity and engagement. For the most successful creators, longevity hinges on more than just creativity and engagement. Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly.

System 89

System Content Fashion Template 89

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Social Media 90

Social Media Tools HootSuite Tweetdeck 90

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

AUGUST 29, 2023

While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT ‌ can‌can help you create that coveted viral social media content you crave.

Social Media 52

Social Media Content Real Estate Class 52

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And the best part is that they’re available 24/7, so your digital strategy is always on.

Examples 99

Examples FAQ Insurance Retail 99

Hootsuite

MAY 3, 2022

Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So. Hey, we get it. We’re writers here. Read on to see if AI content creation is right for you.

Social Media Management 98

Social Media Management Tools Social Media Content 98

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media 111

Social Media Marketing Industry Instagram 111

Sprout Social

AUGUST 30, 2022

According to the Harvard Business Review , “…even before Covid-19, Gen Z was eschewing traditional social media for ‘digital campfires,’ more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences.”. Discord is not a traditional social media platform.

Communities 78

Communities Brands Template Templates 78

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. They provide customer service, answer questions, recommend products, gather feedback, and track engagement. Engage customers.

FAQ 122

FAQ Retail Overview Loyalty 122

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

AUGUST 24, 2010

No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. How many customers does your company have? An Analogy. Was it safe?

Company 231

Company Social Media Posterous StumbleUpon 231

Hootsuite

OCTOBER 11, 2022

While shadowbans apparently aren’t real, we know that Instagram, like all social media platforms, has ways of promoting or restricting pieces of content. “But then why am I only getting 20 likes per post when I used to get 250+?” you ask, frantically coming up with hashtags to find The One that will put you back on the map.

Instagram 118

Instagram Guidelines Hashtag HootSuite 118

Buffer Social

OCTOBER 23, 2023

Shorts reduced the barrier to entry for becoming a YouTuber (a highly sought-after profession), and it offers a unique opportunity to engage audiences in a concise yet impactful manner. Test different captions to see which perform best regarding views and engagement. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. What are TikTok ranking factors?

SEO 52

SEO Content Hashtag Trends 52

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

SEPTEMBER 19, 2019

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action. What is a call to action?

Examples 106

Examples Conversation Discount eBook 106

Pixlee

JANUARY 18, 2022

If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. They are a section of customers who, after continued engagement with your business, become spokespersons for your brand and actively promote it within their own circles. Who is a Brand Advocate?

Brands 52

Brands UGC How To Apparel 52

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Enter social listening.

Template 145

Template Templates Social Media Tools 145

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. This means incorporating a Facebook marketing strategy is critical. But more than that, they’ve been the fuel to power our Facebook strategy.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Sprout Social helps power that effort with our Glassdoor integration. Regularly monitor Glassdoor company reviews.

Review 91

Review FAQ Construction Metadata 91