Techipedia: Tamar Weinberg

AUGUST 25, 2010

Engage in dialogue. Do engage during business hours, especially if that’s your job! Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. Their Twitter account has less than 500 followers but they’re not engaging enough. Want to self promote?

Social Media 272

Social Media Engagement Forums Policies 272

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Mindjumpers

JANUARY 14, 2011

Take a look: Social networking: Connect, Share, Engage. It’s time to make your connections stronger by ‘engaging’ than trying to sell your product/service. Twitter, Facebook are a must for business sites. Facebook profiles with ‘like’ on post and pages can get you to cloud nine in no time.

Trends 245

Trends Influencer Social Media Forums 245

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. To Facebook or Not to Facebook?

Industry 231

Industry Real Estate Social Media Travel 231

Laurel Papworth

APRIL 21, 2010

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Facebook Fan Valuation Is Just the Tip of the Iceberg. What’s the value of a Facebook Fan? Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Sorry Brand Page.

CPM 77

CPM Facebook ROI Web 2.0 77

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Over the last 13 years they raised $75M for breast cancer research.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Buzz Marketing for Technology

OCTOBER 11, 2008

Ning, LinkedIn, Facebook) and the. Facebook group, Brandon Hall ). 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0: (Facebook group, Eduardo Peirano ). application of Web 2.0

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

OCTOBER 4, 2008

I found myself paying even more attention to the temperature in the room--were people engaging with the presenters, did the presentations seem to resonate, what were their questions? I think my frustration right now is that Ive realized how firmly entrenched people are in a sort of passive, one-way view of the web. END RANT ).

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Share this on Facebook.

B2B 187

B2B Content Marketing StumbleUpon 187

Mindjumpers

AUGUST 13, 2010

We have already installed the Twitter button to our site – try and hit the Tweet Button Similar Posts: The New Twitter Twitter Tales – A Bunch of Twitter Cases Social Music Strengthen The Approach Of Sony Ericsson Tags: official twitter button , sharing button , social web , Twitter , Twitter Button , twitter plugin wordpress , web 2.0

Twitter 184

Twitter Web 2.0 WordPress Disqus 184

Direct Marketing Observations

JUNE 21, 2010

Small and mid-sized businesses have discovered Twitter and are using it to raise awareness of their business, engage and support customers, generate leads, drive sales and much more. Use Twitter to engage and support your customers. Use Twitter as part of your firm’s marketing mix.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Adam Cohen

JULY 19, 2010

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

Social Media 219

Social Media Disqus Web 2.0 Badge 219

The Marketing Blog

SEPTEMBER 28, 2009

But now the platforms have diversified, today there are Indians heavily discussing social media on twitter, LinkedIn and Facebook. Top Blogs Directory – The marketing & social media section in the directory of top Indian blogs. influential Indians in social media on Facebook etc.)

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 141

Curation Web 2.0 Case Study Social Media 141

Techipedia: Tamar Weinberg

MAY 13, 2008

That means that 39% of Digg’s 1million+ members have considered web hosting, and the winner of the most reliable web host was a company that … apparently was pulled out of thin air. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 How would you engage in conversation through the blog-post whenever it comes out? marketing for my blogs and stubbled across your website. From Where?

Questions 100

Questions Web 2.0 Startup FeedBurner 100

Koka Sexton

MAY 14, 2011

Facebook Policy. Facebook Comments Policy. Employee Social Influence Marketing Guidelines. Social Web Employee Policy. Policy for Social Networking and Other Web-Based Communications. 3 Rs of Social Media Engagement. Utilizing New Web Tools. Staff/Volunteer Presence on Social Networking Sites.

Policies 111

Policies Social Media Examples Liveworld 111

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. Why not, when using Facebook to collect details, advertise on Facebook? No really, it is. Business realities? Related posts.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Twist Image

AUGUST 19, 2011

Are you thinking of quitting Twitter or Facebook or Blogging? The people that are really enjoying it are now considering quitting Facebook and Twitter for it. Today, Hugh MacLeod , decided to quit Twitter and Facebook. And as I've said many times over the years, Web 2.0 Knowing when to quit is key.

Findability 105

Findability Web 2.0 Twitter Publishing 105

Techipedia: Tamar Weinberg

JANUARY 12, 2010

That doesn’t typically fly elsewhere (Facebook will kill the account), but Times Square on Friendster required 2 accounts at the time because I maxed out on the initial 500 person limit. The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically. I had many friends just like that.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

The Marketing Blog

SEPTEMBER 14, 2007

Primarily focussed towards “technology&# and “marketing&# , the blog’s journey started in March 2007 and since then it has grown in strength. It is a privilege to engage in thoughtful conversations with blog readers and take the conversations off-line as they become more interesting. as a General Purpose CMS.

Movable Type 100

Movable Type Web 2.0 Startup Drupal 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) It is simple, fast, easy to use etc.

Applications 100

Applications Social Networking Web 2.0 Brands 100

The Marketing Blog

JANUARY 5, 2009

Bright and enthusiastic minds are engaging in quality conversations with a mutual feeling of participation/collaboration. I see a lot of potential for Indian companies to start engaging via social media – for marketing or for PR. The scope of my blog-posts span across the Enterprise 2.0

Social Media 104

Social Media Web 2.0 Startup Blogosphere 104

Buzz Marketing for Technology

JUNE 27, 2008

Repeatedly, I heard how the "younger" professionals, especially Gen Y and the Millennials, are difficult to engage--they work and learn differently, they dont value whats come before them, and so on. Our new KM Edge groups on LinkedIn and Facebook. about the transformation of government by Web 2.0/Enterprise Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JUNE 27, 2008

It can be easy to forget, in our passion for a cause, that others may not start out with the same level of engagement or the background information needed to grasp a complex message. Consider how you might use the interactive possibilities of the Internet and Web 2.0 How web masters and administrators can do more with less.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Laurel Papworth

OCTOBER 20, 2010

Just a few weeks of blasting some crappy ad through Facebook and Youtube and calling it “engagement&# doesn’t really do it for me. From Marcio Nery at Mitchell Communications – It is also on Facebook: [link]. Ok I admit, I’m a bit down on social media campaigns. What do you think? Silliness abound?

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Techipedia: Tamar Weinberg

APRIL 20, 2010

Sure, mundane minutiae (like the sort lampooned here) might generate a low level dialog, but in order to achieve something more meaningful, a successful social media marketer needs a conversational hook to generate discussion. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Be genuine.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Therefore, it’s a force to be reckoned with.

Facebook 279

Facebook How To Marketing URL 279

Justin Levy

OCTOBER 11, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Chasing the Human Web Written on October 11, 2009 by Justin Levy in chrisbrogan , community , guest post , human web , social media , web 2.0 Chris Brogan calls it the Human Web. It’s not Web 2.0.

Web 2.0 113

Web 2.0 Project NGO Repository 113

Laurel Papworth

AUGUST 20, 2010

Use the new Leaderboard feature to put the best content at the top of your Ning Network - and keep your members hyper-engaged. Social Network Marketing Campaigns: Features Attributes (14). Skinbook: Facebook in the nude (14). Rambling on Demographics, Facebook, danah boyd in australia, gapingvoid cartoon (3).

Web 2.0 69

Web 2.0 How To Social Networking WordPress 69

Buzz Marketing for Technology

JUNE 27, 2008

entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Facebook App. socialmedia. socialcomputing. enterprise2.0. knowledgeworker. knowledgeworker2.0. collaboration. knowledgemanagement. Groups/Events. Getting it right. Knowledge Management.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Thanks, James!

Brands 236

Brands Handbook MySpace Construction 236