Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

How to Drive Engagement on Facebook Without Paid Ads

Social Media Today

Buying Facebook advertising shouldn’t be the end of your marketing strategy on the platform. There are many other ways to increase your traffic and online influence without paying for ad space

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. This capability is enhanced significantly with Facebook Live.

How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Tweet.

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. Facebook engagement rate growth.

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Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. What is Influencer Marketing?

New LinkedIn Features Aim to Drive Engagement

Ignite Social Media

Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Another update, reported by TechCrunch , noted that LinkedIn is testing Facebook-style reactions & Stories for the platform.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Keeping Your Audience Engaged All Summer Long

Ignite Social Media

Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Garnering engagement during the summer months can be as easy as asking a question.

How To Use Trivia To Engage Your Fans

Ignite Social Media

There are many ways to engage with fans as a brand. Trivia is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. People find trivia games engaging.

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

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Facebook Ads: Create Audiences of Those Who Engage on Instagram

Jon Loomer

Several updates are rolling out that improve custom audience creation related to Facebook ad targeting. Let’s take a closer look… Engagement Audience Updates. Engagement Audiences make up the newer family of custom audiences available for Facebook ad targeting.

13 most engaging Onam social media posts

Unmetric

The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. Facebook was the most preferred social network for brands. In 2018, brands on Facebook received over 2x more interactions than on Instagram and 256x more interactions than on Twitter.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Messenger Destination Facebook Ads.

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Is Facebook Engaging for Your Brand?

Ignite Social Media

Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post. The post Is Facebook Engaging for Your Brand?

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers.

How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Many (most?)

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content.

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Get a Facebook PRO Partner on your side.

Facebook Messenger Chatbots for Business: What You Need to Know in 2018

Pam Moore

Facebook Messenger and Chatbots are the talk of the social web in 2018. Or is Facebook Messenger something you should be using for your business? Facebook Messenger and Chatbots are not something you should ignore in 2018. billion people using Facebook Messenger.

15 most engaging Back-to-School social media posts

Unmetric

In comparison with the previous years, 2018 saw a drop in the volume of back-to-school posts on Facebook and on Twitter by 16% and 14%, respectively. In 2018, brands on Instagram received over 8X more interactions than on Facebook and 81X more interactions than on Twitter.

Engagement on Facebook Custom Audiences: Do You Have This?

Jon Loomer

It’s the final item: “Engagement on Facebook.” Seeing this description, though, brought me back down to earth momentarily… “Create a list of people who have engaged with your videos on Facebook.” 2) More Engagement Options.

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off.

How to Build a More Engaged Audience by Using a Social Media CRM

agora pulse

If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. Find out how to build an engaged audience with the help of a social media CRM. Track engaged follower activity.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Social media has transformed the way people interact with each other and how businesses market their offerings. How do you spark your social media engagement ? But there is a lot you can do to increase your social media engagement. What is Social Media Engagement?

How Users Engage With Advertising on Facebook

Mindjumpers

This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue. 40 people from Ireland participated in the test that used eye-tracking to docuement their online behaviour when using Facebook.

5 Facebook Marketing Tips That Will Increase Engagement

Rebekah Radice

About to abandon Facebook marketing? Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Influencer marketing.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Creating Engagement.

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.

31 Most Engaging Raksha Bandhan Social Media Posts

Unmetric

Here’s a list which covers the best Raksha Bandhan post ideas on Facebook, Instagram, Twitter, and YouTube, that brands have used in the past. Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers.

28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. What is content marketing?

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.