Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Tweet.

6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. below average engagement rate. How-To MarketingWith an average of 1.47

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. Facebook engagement rate growth.

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How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. This capability is enhanced significantly with Facebook Live.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .

Facebook Ads: Create Audiences of Those Who Engage on Instagram

Jon Loomer

Several updates are rolling out that improve custom audience creation related to Facebook ad targeting. Let’s take a closer look… Engagement Audience Updates. Engagement Audiences make up the newer family of custom audiences available for Facebook ad targeting.

New LinkedIn Features Aim to Drive Engagement

Ignite Social Media

Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Another update, reported by TechCrunch , noted that LinkedIn is testing Facebook-style reactions & Stories for the platform.

How To Use Trivia To Engage Your Fans

Ignite Social Media

There are many ways to engage with fans as a brand. Trivia is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. People find trivia games engaging.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Get a Facebook PRO Partner on your side.

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers.

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Messenger Destination Facebook Ads.

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How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Many (most?)

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important.

Engagement on Facebook Custom Audiences: Do You Have This?

Jon Loomer

It’s the final item: “Engagement on Facebook.” Seeing this description, though, brought me back down to earth momentarily… “Create a list of people who have engaged with your videos on Facebook.” 2) More Engagement Options.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Social media has transformed the way people interact with each other and how businesses market their offerings. How do you spark your social media engagement ? But there is a lot you can do to increase your social media engagement. What is Social Media Engagement?

5 Facebook Marketing Tips That Will Increase Engagement

Rebekah Radice

About to abandon Facebook marketing? Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed.

Is Facebook Engaging for Your Brand?

Ignite Social Media

Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post. The post Is Facebook Engaging for Your Brand?

How Users Engage With Advertising on Facebook

Mindjumpers

This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue. 40 people from Ireland participated in the test that used eye-tracking to docuement their online behaviour when using Facebook.

Create Facebook Custom Audiences for Lead Ad Form Engagement

Jon Loomer

You can now create Custom Audiences for engagement with your Facebook Lead Ads. The post Create Facebook Custom Audiences for Lead Ad Form Engagement appeared first on Jon Loomer Digital. Facebook Marketing Tutorials Engagement on Facebook Custom Audiences Facebook Ads How To Facebook Advertising Facebook Custom Audiences Facebook Lead Ads

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Creating Engagement.

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The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. What is Influencer Marketing?

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads.

Engagement Marketing: Owned, Earned, and Paid Media

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media.

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? With the advent of Facebook Reactions , engagement rates can help you better understand how your content impacts your audience.

Facebook Poke vs. Snapchat: New Marketing Channels?

Mindjumpers

Now Facebook introduces Facebook Poke. Though quickly being used for sexting more than anything else, the network also presents a great engagement opportunity for brands. Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Don’t Date Your Audience, Marry Them: How B2B Marketers Are Increasing Engagement on Facebook

Oktopost

The only good engagements are ones that lead to marriage. For B2B marketers, reaching a target audience often feels like playing a dating game: putting out feelers, making yourself available, trying to seize upon common interests in hopes of sparking a connection—one that leads to a long-term relationship. Social Media Marketing Facebook Marketing Tools Marketing Trends Video Marketing

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6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

Facebook Ad Objectives

Ignite Social Media

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. With traffic as your objective, you can create ads that send people to a destination on or off the Facebook platform.

Top 5 Best Ways to Engage Your Audience in 2019

Postcron

Your goal is to capture their attention and engage your audience. It’s your job to be there with the answer and solution when and where they are and to be consistent in engaging them. Use this data to organize a consistent content calendar to build up engaging content.

Facebook Ad Engagement: The Problem With “Too Much”

Jon Loomer

Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. The truth is that the paid results Facebook reports only make up a part of the story.

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. But how do you improve your engagement?

4 LinkedIn Trends to Harness for Better Engagement

Oktopost

One day Facebook Bots are on the rise, the next Instagram launches IGTV. Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. Social Media Marketing LinkedIn Social Engagement Thought Leadership Video MarketingThe B2B social media landscape is always evolving.

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The Evolution of Facebook Remarketing

Jon Loomer

I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. Target Those Who Engaged With Your Page. People who engaged with any post or ad.

Editorial Planning for Facebook Marketing

Mindjumpers

We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Tweet.

The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. Engagement Bait: Don’t Even Think About It.

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