Jon Loomer
JULY 26, 2021
Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation.
Social Media Today
JULY 28, 2021
The numbers show that Facebook continues to go from strength to strength, but its daily active usage numbers are slowing in some markets,
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Ignite Social Media
JULY 29, 2021
When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media.
The Realtime Report
JULY 30, 2021
1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1/3 think celebrities have a responsibility to promote a substance-free lifestyle. 1 in 5 say influencer posts promoting addiction awareness should be accompanied by links to medically approved sources on the topic. 3/4 of parents would stop their child from following an influencer who glamorizes substance abuse.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
JULY 26, 2021
One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. Luckily, that is changing. Let’s take a closer look at what the limitation meant, what happens with the change, and how this will impact your advertising. The 8-Event Limit.
Social Media Today
JULY 26, 2021
What is Pinterest and how can you use it to supercharge your site traffic, create brand loyalty and drive sales? We've got the guide for you. Get started today.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Realtime Report
JULY 29, 2021
How to Recapture the Attention. of Lost Customers. Expanding your customer base can be a very difficult task to master, but once you have drawn more traffic to your site, the challenges don’t end there; to continue to benefit, you need to recapture customers’ attention. Realizing that you have lost the attention of customers can be very demoralizing, but it doesn’t have to be.
Janet Fouts
JULY 30, 2021
This week’s guest, Laura DiBenedetto founded Vison Marketing , an award-winning marketing agency at the age of 19, and took the marketing world by storm. Today she is known as America’s Happiness Coach and the #1 Bestselling Author of The Six Habits. Practical Tools for Bringing Your Dreams to Life. LauraDiBenedettoteaches how to create the life of our dreams without sacrificing what we love, and found the answers to the question that plagued her (and so many of us)–six of them, in fact.
Social Media Today
JULY 24, 2021
Pinterest is working to maximize inclusion, in various ways, as explained by the platform's SVP of Engineering Jeremy King.
Hootsuite
JULY 29, 2021
You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. Maybe you should be looking into free stock photography instead. That’s okay! We’re not blaming you! We can’t all be good at everything. (For example: even Grammy-winner Michael Bublé doesn’t know how to eat corn like a normal human.).
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
JULY 26, 2021
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know the ideal character count for social media posts. This could improve your chances of getting people to read or engage with your posts.
Amy Porterfield
JULY 29, 2021
What to do when your email list isn’t buying… I’m not a chef. If you’ve followed me for a while, you know that PostMates is higher on my speed dial than my sister (and I love my sister!) But every now and then, on a special occasion, I’ll break out my old 1990’s apron from […]. The post #387: 7 Email Copywriting Tips To Convert Subscribers appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
JULY 26, 2021
With millions of people now watching YouTube content on their home TV sets, CTV ads are becoming a bigger consideration.
WebInKnow
JULY 27, 2021
We’re well into the second year of the global COVID pandemic and it’s been months since I published Standout Virtual Events: How to create an experience that your audience will love which I wrote with my buddy Michelle Manafy. Having delivered presentations at some 50 virtual events since March 2020, I’m convinced that virtual events are here to stay, and hybrid events will soon become popular.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Sprout Social
JULY 28, 2021
Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. But what about all of the people who have a say in the purchasing process but may never even log in? Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals.
The Realtime Report
JULY 26, 2021
5 Ways a Neural Network Helps. Streamline AML Compliance. In recent decades, we’ve discovered the astounding ways that technology can mirror the sophisticated workings of the human brain. One important example is the sub-field of machine learning that’s called deep learning. Deep learning utilizes what are called “artificial neural networks” to process nodes of information in a manner very similar to biological neurons—that is, by passing inputs from one interconnected layer to another.
Social Media Today
JULY 29, 2021
Looking to maximize your Pin marketing efforts? Check out these tips, direct from Pinterest's business growth team.
Forbes Social Media
JULY 29, 2021
The far right news site's succes is a useful reminder that false information is replete on the internet and a problem nearly every large web company must handle.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Likeable
JULY 27, 2021
As TikTok has become more popular, more brands have been joining in. And to be honest, we Gen Zers don’t really mind their branded content or their ads. In fact, we love looking at new products on TikTok to see what’s out there. But most brands are doing it wrong—even if we watch their content, we don’t actually want to buy it. Read on to see what brands need to change to be successful on TikTok. 1.
The Realtime Report
JULY 29, 2021
The Pros and Cons of Outsourcing. Your HR Department. HR could literally make or break a business, and still, few small businesses have the expertise needed to run it competently. This then results in higher turnover, unreliable or untrustworthy employees, and poor results on the floor. Not being able to attract and retain employees is also a major issue for many, but one that could be solved by outsourcing.
Social Media Today
JULY 26, 2021
The re-imagined Explore feed would enable full-screen, TikTok-like browsing of Instagram content recommendations.
Forbes Social Media
JULY 29, 2021
Governments around the world are using the Covid pandemic as an excuse to ban protests, imprison journalists and silence whistleblowers, according to a new report.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Pixlee
JULY 28, 2021
Marketing content mixes are more diverse than ever before. And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers.
The Realtime Report
JULY 28, 2021
How Technology Helps Contracting Companies. Since 2000, technology has become ever more important for all types of businesses. Local stores, service-based businesses, and contracting companies are some of the slowest adopters, however, because they’re not clear on how they can benefit. There are many ways modern technology can help local small businesses grow and thrive.
Social Media Today
JULY 26, 2021
The expansion of the Global Internet Forum to Counter Terrorism database will help combat domestic terror groups.
Forbes Social Media
JULY 28, 2021
Here's how influencers can craft the perfect media kit and pitch to get noticed by the top brands. Learn from the top influencer marketing managers at leading brands to build lasting brand partnerships.
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Discover just how easy it is to boost SEO with social media.
Pixlee
JULY 26, 2021
Instagram has emerged as a marketing powerhouse for brands over the past few years. Gen-Z and Millennials use Instagram more than any other generation, with 67% and 57% using Instagram multiple times per day respectively. This means that Instagram is an excellent way to promote your brand and your website to Gen-Z and Millennial audiences. . Whether you are new to Instagram or looking for new ways to drive traffic to your website, sharing links on Instagram is the way to go.
The Realtime Report
JULY 28, 2021
Comprehensive List of. U.S. Federal Employment Laws. Throughout the 20th century, the federal government passed multiple laws that provide employees with essential workplace protections. These laws have allowed for the creation of a minimum wage, established minimum workplace safety guidelines and place limits on child labor. Let’s take a closer look at the legislation that has played a key role in defining the relationship between employees and management.
Social Media Today
JULY 28, 2021
The new resource website aims to help guide your Facebook and Instagram campaign approach via a range of tools and prompts.
Forbes Social Media
JULY 25, 2021
It’s no secret that America’s struggling public pensions are a hot mess. Ohio promises to be the first state where participant-initiated reform may take hold, bringing an end to decades of callous squandering.
BeingOptimist
JULY 24, 2021
Hey, do you wanna know how to lock Facebook profile? I will mention some of the simple steps to lock your Facebook profile. Nowadays it’s really important to secure your online profile so why not your Facebook profile. Your Facebook profile includes your data so it is really important to lock your profile. One of the useful features of Facebook is profile locking.
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